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robertogreco : jilee   1

Personal projects are often worth more than professional ones. What's stopping you? - Ewan McIntosh | Digital Media & Education
"It's all too easy to relegate our personal projects to the bottom of the pile until "the day job" is complete. The result? We nearly always end up having to leave creative, fun, new projects behind in the interest of ticking someone else's boxes, when those same personal projects could be the very innovation that make the difference. Ji Lee was fed up with his life as an ad exec when he decided to engage the public in parodying that very same world, printing out 50,000 speech bubble stickers and placing them over ads around New York City. Over time, the public took the lead in inventing political or comical speech to make the parody. The ultimate parody in this project is, of course, that ad agencies used them to further promote their products. He spins a good yarn in his 99% video. A personal project that took Ji Lee's name to the world and helped him find a seat as Director of Google's Creative Labs."

[video: http://www.vimeo.com/8596045 ]

[related: http://gelconference.com/videos/2006/ji_lee/ ]
learning  plp  tcsnmy  creativity  fulfillment  time  work  lcproject  glvo  play  fun  jilee  boingboing  viral  graffiti  streetart  humor  advertising  ewanmcintosh  joy 
january 2010 by robertogreco

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