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robertogreco : killmenow   1

The purpose of gamification - O'Reilly Radar [Quotes from a comment left by Kathy Sierra. The bookmark points to that comment.]
"Many of us find gamification not offensive to game *developers* but an insult to Actual Games. And, for some of us, an insult to actual people who are the targets of gamification efforts. Not denying that they can often *work* given that slot machines work, quite well, by employing many of the same underlying principles.

If gamification were merely *not that useful* from a long-term, sustainability perspective, many of us would not care. But it risks de-valuing some of the very thing we-society, educators, developers, designers, etc. -- actually care about. In the wrong context, gamification can cause a short-term sugar rush of engagement followed by a crash from which a company's "brand" may not fully recover. Not if they ever care to have sustained engagement based on ACTUAL value…

…read every word of Dan Pink's Drive…[and] for a REAL understanding of the difference between shallow and deep engagement, read "FLOW""
gamification  gaming  kathysierra  via:preoccupations  gabezicherman  motivation  danielpink  flow  sustainability  killmenow  mihalycsikszentmihalyi  intrinsicmotivation  extrinsicmotivation  falsepromises  dangeroustrends  2011 
may 2011 by robertogreco

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