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robertogreco : lesliebradshaw   1

How to Join the Ranks of the Digital “Supercreatives:” An Interview with Leslie Bradshaw | Business 2 Community
"of course we could make the infographic, but we need to keep pushing ourselves as an agency to do larger, more programmatic engagements…

Infographics are a high-level tactic that is good for educated audiences; they are not actually good for consumer audiences…

We look for a clearly demarcated point of contact; someone who is either empowered with decision-making abilities themselves or who can internally “socialize” ideas and come back to us…

We also look for focus…

I rely on three pillars for inspiration. Pillar No. 1 is entrepreneurship & leadership. I look for entrepreneurial leaders that have been in my shoes at some point building a company, people like Sheryl Sandberg [COO of Facebook]. Seeing how other people are thriving and surviving inspires me.

The second pillar would be social sciences. I have a background in gender studies, anthropology, political science and economics, & they all frame how I think about approaching client problems.

The last pillar is agriculture."
infographics  2012  howwework  challenge  genderstudies  anthropology  politicalscience  digitalhumanities  socialsciences  economics  agriculture  committees  focus  clientwork  interviews  lesliebradshaw  datavisualization  clients 
august 2012 by robertogreco

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