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robertogreco : lostring   4

At SXSWi, Jane McGonigal talks about 'The Lost Ring' | Geek Gestalt - by Daniel Terdiman - CNET
"interview about The Lost Ring, in which she talked about how she hopes the game will change the perspective of people around the world and how she expects this game to be by far the largest game of its kind in history."
janemcgonigal  lostring  arg  games  olympics  gamedesign  gaming  play  international 
june 2008 by robertogreco
Beginners Guide - Find the Lost Ring (2008 Olympics) Wiki
"project being run by a group of teams well-experienced in the ARG genre, including Jane McGonigal, AKQA (of Iris), sponsored by none other than McDonald's, and combined with the backing of the International Olympic Committee itself"
arg  olympics  mcdonalds  play  games  gaming  janemcgonigal  lostring 
march 2008 by robertogreco
New ARG's Special Sauce? McDonald's
"In a sign that alternate-reality games have finally hit the mainstream, McDonald's appears to be sponsoring what could be the biggest, most ambitious such campaign to date."
arg  games  gaming  play  videogames  mcdonalds  marketing  lostring 
march 2008 by robertogreco

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