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robertogreco : magicleap   2

Magic Leap
"You already own the world’s most amazing computer. You’re using it right now, to think with and blink with and maybe even smile with. It’s your one-of-a-kind mind. And with it, you can do incredible things. Magic things.

Compare that to the technology in your life. You know, those rectangular boxes that you spend the majority of your life staring into? The ones that demand your attention, and keep you distracted from the things that really matter: Friends! Family! Dragons!

With those things in mind, we decided to take a different path and rethink the relationship technology has with people. What we found was when you give the brain and the body what they want, suddenly the shackles are off, the rectangular boxes are tossed, and something magical happens…experiences like none you’ve ever seen.

Whales jump out of gymnasium floors, solar systems can be held in the palm of your hand, and you can share your world in completely new ways.

We’re so excited to show you what we’re building. So while we work to get it exactly right for you, please keep in touch and know that magic is right around the corner."

[via: https://pinboard.in/u:robertogreco/b:b2bc58181cd9 ]
magicleap  ar  augmentedreality  vr  virtualreality 
march 2016 by robertogreco
Popular versus Brilliant | Designers + Geeks
"Jim Bull is worried about the future of design and thinks you should be too. Co-founder and Chief Creative Officer of Moving Brands, Jim dissects an industry where design is judged by the number of its likes and shares, where the focus is on efficiency rather than brilliance, and where one or two companies set the design standard for the globe."

[Direct link to video: https://vimeo.com/155640569 ]

[Tagged “web rococo” because this is the opposite.]

[Not sure why there is no mention of Tibor Kalman and Oliviero Toscani in the Benetton discussion. And there seems to be some tunnel vision here. Sure, the big SV VC backed companies are all looking the same, but they're not the only ones making things on the web. You know, there are many other countries and languages to look to for something other than California Design. Uh, maybe that's more the issue: SV only sees itself and it's not diverse.]

[via: https://twitter.com/soopa/status/700559147247357952 ]
jimbbull  californiadesign  siliconvalley  2016  branding  reverence  generic  popularity  brilliance  apple  uber  medium  california  graphicdesign  webdesign  movingbrands  productdesign  sameness  webrococo  benetton  olivierotoscani  tiborkalman  design  business  california-zation  homogenization  designeducation  art  differentiation  ui  ux  screens  magicleap  ar  augmentedreality  virtualreality  packaging  vr  webdev 
february 2016 by robertogreco

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