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robertogreco : markearls   1

“the purpose-idea”: ten questions for mark earls | Gapingvoid
"Third, “Brand” is what you get as a result of doing great , not a good guide to what to do — it’s the sco­re­board, not the game.
branding  herd  purpose  hughmacleod  markearls  tcsnmy  mission  focus  communication  advertising  marketing  administration  leadership  management 
january 2010 by robertogreco

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