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Frank Chimero - A Little Bit About Enthusiasm and Hype
"If you want to make things people are enthusiastic about, you must start with a message or content people can be excited about. Sincerely. Enthusiasm isn’t some sort of icing you can smear on top of anything. Do that, and it’s hype. Hype at its best is embraced and then quickly forgotten. At its worst, it’s loathed.

One has to start with good stuff, whether that be a great message, a great product, or a great idea. Designing largely is professional piggy-backing on other people’s content (and sometimes inventing your own.) Garbage in, garbage out. Start with good stuff."
advertising  frankchimero  design  philosophy  tcsnmy  content  substance  enthusiasm  message  value  longevity  memory 
november 2010 by robertogreco
Frank Chimero - Lazy Hammer [Too much to quote here. Read the whole thing. Don't miss Franks memory from childhood that opens and closes the essay.]
"maybe we should be risky. Many designers waste an opportunity to make new, meaningful things by instead letting someone else pretend for them and making work that is overly referential. Instead of that, designers can use their skills to collaborate with others to create new things. We can pick up that dinosaur toy and play with it a bit instead of the He-Man toy.

Rather than spin our wheels because we’re left without content, we should partner with others who have a message but not the savvy to properly communicate it. It’s combustion through collaboration…

Designers are excellent producers. We do well to steer and hone other people’s creative impulses, we can fine-polish ideas, and craft successful ways to communicate and tell stories. So, I’d say the next time you’ve got the impulse to make something but don’t have a message or story of your own, consider collaboration."
interestingness  content  frankchimero  collaboration  creativity  storytelling  childhood  toys  play  memory  meaning  imagination  tcsnmy  classideas  writing  clients  personalwork  craft  meta-content  fanart  culture  risk  risktaking  advice  design  message  thewhy  dangermouse  grayalbum  music  brianburton  thinking  source  sourcematerial  invention  crosspollination  crossmedia  sharing  anthropology  interdisciplinary  multidisciplinary  crossdisciplinary  graphics  communication 
august 2010 by robertogreco
Civil Branding » The MUJI 'Enough' message
"MUJI is not a brand...does not make products of individuality or fashion, nor...reflect popularity of its name in prices. MUJI creates products w/ view toward global consumption of the future. This means that we do not create products that lure customers into believing that “this is best” or “I must have this.” We would like our customers to feel the rational sense of satisfaction that comes not w/ “This is best,” but w/ “this is enough”. “Best” becomes “enough”.

[See also: http://doblog.tumblr.com/post/167472813/ AND http://doblog.tumblr.com/post/640466040/enough AND
full text: http://craightonberman.tumblr.com/post/444105012/the-future-of-muji ]
muji  enough  sustainability  harmony  disharmony  branding  marketing  purpose  tcsnmy  consumption  future  mission  message  unproduct  postconsumerism  postmaterialism 
may 2010 by robertogreco
GeoGraffiti - Verbal bulletin board for mobile phone users to exchange location-specific info!
"Your free verbal message board ... for exchanging location-specific community information ... any place with any mobile phone!"
mobile  phones  geotagging  location-based  location  geography  voice  audio  message 
may 2008 by robertogreco
Wooster Collective: Seen On The Streets of Bremen, Germany
"Without cracks in the sidewalks and walls the city cannot breathe"
graffiti  message  cities  urban  urbanism  life  streetart 
september 2007 by robertogreco
Design Observer: When Did Posters Become Such Wallflowers?
"I realize that what I love about the poster, and what defines poster-ness for me, is the way it is conceptually attached to a motivating force — a product, or some event that will happen or has happened on a particular date and at a particular place."
posters  design  graphics  sontag  product  message  authenticity  manifestos  definitions  events  art  competitions  props 
june 2007 by robertogreco

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