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The Pretty New Web and the Future of “Native” Advertising | The Awl
"Web publishing tools" were first about easy customization, from Blogger to Livejournal, with the last big monster being Tumblr. (Though the funny thing about Tumblr is, for all the time tweens put in to tweaking their "themes," nobody really reads their sites except by the internal "dashboard." So really, Tumblr was the genius publishing tool that transitioned us into "apps.") After Twitter, that's all really over. Twitter is for sure an "app" not a "website" or a "publishing tool"—it's not something you make "look like you." You don't bring Twitter to you and make it yours, you go to it.

Now one beloved troll, I mean, VISIONARY (totally same difference, no?), is calling for the end of web pages. …

The hot word in advertising right now is "native." If I hear "native" one more time this week, oof, I swear. As with all terms in advertising, it's a word that doesn't make much sense on its face."
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august 2012 by robertogreco

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