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The Satori Generation: A new breed of young people have outdone the tricksters of advertising. | Adbusters
"The new reality is affecting a new generation around the world. Young Americans and Europeans are increasingly living at home, saving money, and living prudently. Technology, as it did in Japan, abets their shrinking circles. If you have internet access, you can accomplish a lot in a little room. And revolution in the 21st century, as most young people know, is not about consumption—it’s about sustainability.

Waseda University professor, Norihiro Kato, points to broader global phenomena that have radically transformed younger generations’ sense of possibility, calling it a shift from “the infinite to the finite.” Kato cites the Chernobyl meltdown and the fall of communism in the late 1980s and early 90s; the September 11 terrorist attacks in the early 2000s; and closer to home, the triple earthquake, tsunami and ongoing nuclear disasters in Japan. These events reshaped our sense of wisdom and self-worth. The satori generation, he says, marks the emergence of a new “‘qualified power,’ the power to do and the power to undo, and the ability to enjoy doing and not doing equally.  Imagine a robot with the sophistication and strength to clutch an egg without crushing it.  The key concept is outgrowing growth toward degrowth.  That’s the wisdom of this new generation.”

In America and Europe, the new generation is teaching us how to live with less—but also how to live with one another. Mainstream media decry the number of young people living at home—a record 26.1 million in the US, according to recent statistics—yet living at home and caring for one’s elders has long been a mainstay of Japanese culture.

In the context of shrinking resources and global crises, satori “enlightenment” might mean what the young everywhere are telling us: shrink your goals to the realistic, help your family and community and resign yourself to peace. 

What Takahashi called “the world’s most advanced phenomenon” may well be coming our way from Japan. But this time it’s not automotive or robotic or electronic. It’s human enlightenment."
consumerism  japan  degrowth  notdoing  economics  2014  sustainability  rolandkelts  slow  power  satorigeneration  unconsumption  growth 
december 2014 by robertogreco
Frank Chimero × Blog × Concerning the Sandpit Outside My Studio Window
"Sometimes in the excitement of making new things, it becomes easy to lose sight of how it will mature. How will it look in six months? What will happen to it as the world around it changes? Does it have any true reason for existing? Often, doing nothing is better than the wrong thing."
slow  frankchimero  thinking  2014  time  slowdesign  lessismore  notdoing  treadsoftly  unconsumption 
january 2014 by robertogreco

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