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robertogreco : openbookmarks   1

Walter Benjamin’s Aura: Open Bookmarks and the future eBook | booktwo.org
"Everyone is going to be bookmarking & annotating more…your bookmarks, your reading experience should – must – belong to you & not to Apple or Amazon or whoever. This information should be open & available so we can create…ecosystems…Benjamin writes about the aura of a work, & how that aura is diminished by the process of copying, because the highest quality of art is its place in the here and now. But I think that, 80 years on, we are building the tools to reclaim that aura and make it more valuable again. Business models, even social models, get broken all the time, and they get broken before we figure out how to replace them. Likewise, the aura model of art got broken 80 years ago, but we just might be figuring out how to fix it. What kills industries now is the same storm out of paradise that broke businesses before – but might just fix them in the future…The long-form text is not dead, but the physical book is, and the digital copy does not have value in the same way."
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october 2010 by robertogreco

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