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Senongo Akpem - Responsiveness, being a chameleon - Video Archive - The Conference by Media Evolution
""In an increasingly global world we need design that is culturally responsive."

Senongo Akpem, Senior Designer at Cambridge University Press, talks about culturally responsive design. Senongo discuss how cultural variables can affect our perception, and how to build visual and cultural diversity into design in a thoughtful (and occasionally subversive) way."

[See also: https://pinboard.in/u:robertogreco/b:0f1362374ca1 ]
senongoakpem  2015  culturalresponsiveness  highcontext  lowcontext  culture  design  webdev  webdesign  2013  ambiguity  directness  collectivism  individuality  power  relationships  powerrelationships  authority  slow  fast  messaging  speed  communication  difference  adapting  adaptation  universality  context  inequality  fastmessaging  slowmessaging  fastmessages  slowmessages  gov.uk  individualism  appropriation  punchingup  truthtopower  yinkashonibare 
september 2015 by robertogreco
Cultural factors in web design | Design | Creative Bloq
"By factoring in cultural variables, we can create sites that are relevant for a wide variety of users around the world"



"Some cultures are High Context. This means most communication is simply understood rather than explicitly stated. These cultures have a much higher tolerance for ambiguity and understatement. You could say that, in a High Context culture, the responsibility for understanding rests with the listener and it’s left to them to divine deeper meaning from the conversation or statements coming at them.

Low Context cultures, on the other hand, are much more explicit and often rely on directness and true feelings to communicate. These cultures are great at creating an external set of rules and responsibilities for the members of society as this is the only way that people can figure out what is to be done. In these types of cultures, the responsibility for understanding is on the speaker to convey their ideas clearly and without ambiguity.

Within these two types of cultures, there are four variables that I believe have a huge impact on the design, and more importantly, the acceptance of that design by users around the world. They are each related to a High or Low context culture.

1. Ambiguity and directness …

2. Collectivism and individuality …

3. High power distance and low power distance …

4. Slow Messaging and Fast Messaging …

Being culturally responsive
So what do we do for our own sites? People need to feel at home with the cultural references in our designs. By using the variables above, we can create culturally responsive sites that are accepted and used by people across the globe. I propose we use cultural variables to show the appropriate content for specific groups of users in the same way that we use media queries to show content according to viewports or breakpoints.

Perhaps the easiest step is to localise the language in your site. Translate the important content, particularly the calls to action, descriptions and contact forms. While you may not be able to make it perfect, it can help to make the site usable for speakers of different languages.

Another step is making the design visually relevant to the user. Add colour, images and queues that are responsive to the users perspective. By referencing culturally significant themes, it makes your design more welcoming and responsive to the user.

Finally, put it all together. Use media queries to adapt to the content blocks and the viewport, and the variables above to display a site that adapts to the user’s culture.

Adapting
Every culture contains a deepness and richness that comes when groups of people get together. As we design for ever larger audiences and as the web reaches deeper into homes and private lives, we need to think more about how our sites contribute to those cultures. We need to adapt them to a wider variety of situations beyond simply viewport or pixel width. How do we make our fellow humans comfortable with our interfaces and site? Start using cultural queries in our designs."

[See also: https://speakerdeck.com/senongo/culturally-responsive-design ]
senongoakpem  webdev  webdesign  culture  2013  highcontext  lowcontext  ambiguity  directness  collectivism  individuality  power  relationships  powerrelationships  authority  slow  fast  messaging  speed  gov.uk  culturalresponsiveness  communication  difference  adapting  adaptation  universality  context  individualism 
january 2015 by robertogreco
A tribute to Stuart Hall | openDemocracy
"This was very important to a teenage ‘unreconstructed post-punk’ (as I would have it) in the waning days of Thatcher’s premiership: ‘not talking shit’ was basically my criterion for what it meant to be a successful human being. Hall’s incisive analyses of the relationship between culture, power, technological and social change made more sense to me than anything else I had ever read, or heard, or thought. His Gramscian understanding of Thatcherism finally helped me to understand the apparently glaring contradictions inherent in the Tories’ commitment to radical individualism and social conservatism. His contributions to Marxism Today’s ‘New Times’ project seemed to me to define what a progressive politics should look like in the (post)modern age: working with the grain of cultural and technological change towards democratic and egalitarian ends. It still does."



"But I only fully began to appreciate the sheer enormity of Stuart’s contribution as I began to work out for myself what it might mean to be a politically engaged teacher of ‘cultural studies’. For while the exotic theory in which I was so fluent - from Althusser to Zizek - was all very well for impressing fellow grad students, my own students - working-class and intellectually curious - wanted to know what I could tell them about the world as it was, and as it was changing. And here it was Stuart’s method, bringing together sociology, ideology critique, semiotics, political sociology and necessary speculation that would prove very often the only way to address the key question which mattered to them and to me: the question of which power relationships were shaping our lives, and of how to understand, and potentially how to transform them. Stuart always insisted that the key issue for cultural studies is the issue of power, and that the key question for cultural studies, when asking about any phenomenon whatsoever, is ‘what does this have to do with everything else.’ They are elegant, efficient, economical dictums which serve any aspiring political or cultural analyst well."



"The debt which so many of us owe to Stuart is not only a political or a collective one however. For someone like myself, it is impossible to avoid the conclusion that without the support, intervention and inspiration of Stuart and his many cohorts of students, there simply would not have been careers, institutional homes, or public opportunities for people like us at all. What would have become of this disgruntled teenager, angry, dismayed, disillusioned with the shit-talking that saturated public-culture, unsuited to the the life of a traditional academic institution, if Stuart and others had not created an institutional space which could nurture us, give us a home, enable us to grow and find a place in the world? I dread to think, but I sometimes think that I would not have reached middle age.

Stuart’s example remains today quite a difficult one to follow.  Hardly ever a solo author, by nature a great collaborator, the competitive individualism into which aspiring young academics are forced today was anathema to him. But as he was always the first to acknowledge, he was in part the beneficiary, as well as one of the architects, of the British university’s golden social-democratic age. He lamented that ‘cultural studies’ as it was taught and practiced in most academic institutions today was too often reduced to cultural theory, with very little in the way of conjunctural analysis going on anywhere; yet he acknowledged that the individualisation and instrumentalisation of the academy increasingly pushed scholars towards personal projects with grandiose, abstract ambitions (my own would be no exception). But it is worth reflecting that one of the places where he did see that form of intellectual work which he so valued continuing was in fact here, on the digital commons of openDemocracy."
stuarthall  collaboration  academia  individualism  2014  obituaries  subcultures  marxism  power  society  socialchange  jeremygilbert  powerrelationships  class  culture  culturalstudies  semiotics  sociology  politics  interdisciplinary  multidisciplinary  crossdisciplinary  transdisciplinary  thatcherism  capitalism  anticapitalism 
february 2014 by robertogreco

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