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robertogreco : product   26

Stefano Harney on Study (Interview July 2011, Part 5) - YouTube
"we’re talking about getting together with others and determining what needs to be learned together and spending time with that material and spending time with each other without any objective, without any endpoint"

"[Study] almost always happens against the university. It almost always happens in the university, but under the university, in its undercommons, in those places that are not recognized, not legitimate…"

[See also Margaret Edson: ]
2011  stefanoharney  study  studies  highered  highereducation  resistance  unschooling  deschooling  labor  work  informal  community  interdependence  cv  credit  credentialism  accreditation  slavery  blackness  debt  capitalism  fredmoten  universities  undercommons  freedom  practice  praxis  learning  communities  objectives  messiness  howwelearn  productivity  production  product  circumstance  producing  nothing  nothingness  idleness  relationships  imperatives  competition  howestudy  self-development  sharing  subversion  education  baddebt  studentdebt  completion  unfinished  margaretedson 
december 2017 by robertogreco
The tyranny of digital advertising — I.M.H.O. — Medium
"Let's be clear: big businesses have grown up around the availability and theory of mass media and buying attention. Any big client older than15 years old will have grown up with the reassuring ability of tv and print advertising to reach mass audiences. Those were methods of advertising predicated on guaranteed access to peoples’ attention through interruptions in mass media.

And thus the marketing and business plans and briefs for those companies assume that you market your product or service by delivering a message to a stupendously large number of people in a short amount of time.

The Product is the Service is the Marketing

At roughly the same time as my two year anniversary in advertising land, Russell Davies recently wrote up a storm explaining what the UK’s Government Digital Service does and what GOV.UK is for.

Simply, their job is to save money by making the digital provision of government services so good that the public prefers to use them.

One of the points that Russell makes in his post is that, in their case, the product is the service is the marketing: the product (a government service) is the service (the delivery and usage of that service) is the marketing (the clear communication to the target audience of the benefits of that service). The tying together of those three different items - product, service, marketing, and how GDS have achieved that aim, has implications as to why good integrated (and so digital) advertising is so difficult to achieve."

"Anything but display advertising
But then there's the whole other, other side to interactive advertising that isn't confined to formats defined by media agencies and associations. And I might be biased, but they seem way more interesting than display advertising.

Here's some examples:"

"There is a shift at the heart of this. There are new brands out there - Kickstarter, Etsy and Amazon come to mind - that got big and profitable without conventional advertising. They’re also brands built in a world reliant upon the network. They do not need advertising, at least, they don’t need advertising the way your mother’s fast moving consumer goods company needed it. Their products are services, and the way their services behave are their own marketing. Google’s own Dear Sophie and Parisian Love adverts are critically acclaimed examples of advertising letting products and services speak for themselves.

So what does an advertising agency do for them?"
danhon  advertising  digital  2013  experience  russelldavies  marketing  service  product  kickstarter  etsy  amazon  nike  nikefuelband  fuelband  ilovebees  jay-zdecoded  arg  oldspice  attention  chrysler  television  tv  wieden+kennedy 
july 2013 by robertogreco
The importance of not knowing: reflections of a designer tutor « SB129
"1. Teaching is really difficult…

2. Learning is all about the process, not the product…

3. Reflection has different temporalities… Real-time… Postmortem… Meta-level analysis…

4. Sparking imagination…

5. Research into teaching… How does your own intellectual drive become apparent to your students…

6. Debunking complexity…

7. Contextualisation…

…of ideas… …of their learning…

8. Humor / Humility…

9. Visual stimulation…

10. Good timing… in terms of when to introduce certain ideas…[and] the pace and length of each session…

11. Organisation and communication…

12. Shifting pace, flipping roles, experimenting…

13. Let them lead way…

14. Never patronise, never underestimate…

15. If you’re not learning from your students, you’re probably doing something wrong…

16. It’s all about mediating/encouraging curiosity…

17. It’s all about questions, not answers

Never pretend to know everything, ask more questions that you give answers…"
goldsmithscollege  2012  mattward  pedagogy  superiority  socraticmethod  questioning  mediating  mediation  students  communication  organization  timing  listening  stimulation  humor  humility  curiosity  complexity  contextualization  context  imagination  tcsnmy  reflection  product  process  learning  howweteach  education  design  canon  cv  teaching 
september 2012 by robertogreco
The Documentation Dilemma - (37signals)
"The ideal loop is short enough that you can still feel the spark of your idea and you’re still curious to find out if the decision was right or not as you click through the implementation. You can’t fully judge a design until you’ve tried it in action. The clothes simply look different when they’re on. If there are too many changes to evaluate at once, we can’t tell which of the changes contribute to the improvement or regression and how those changes suggest future steps. Moving in one direction in one feedback cycle is easy. Moving in ten directions in the same cycle is too hard.

I hope this look at our process gives you a clearer picture than a bare statement like “documentation is bad.” Documentation may be necessary when your throughput is low, and that’s an opportunity to see documents not as charming deliverables but as warning signs of a deeper problem in your process."
via:litherland  balance  pacing  pace  development  process  product  programming  iteration  design  traceyhalvorsen  2012  37signals  reflection  documentation 
september 2012 by robertogreco
Edwin Himself is Edwin Negado » MUJI’s Kenya Hara speaks on “Emptiness” at Wieden+Kennedy Portland
“Earth and Human Being. There is nothing, yet everything”.

“Emptiness holds the possibility of being filled”.

“To create is not just to create an object or a phenomenon. Coming up with a question is also creation. In fact, a question that has huge receptive capacity doesn’t even need a definitive answer. Questioning is emptiness”.
kenyahara  muji  emptiness  questioning  questions  learning  process  products  product  glvo  lcproject  unschooling  deschooling  simplicity  possibility  wk  wieden+kennedy 
july 2011 by robertogreco
Minimum viable product - Wikipedia, the free encyclopedia
"A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information. It is a strategy targeted at avoiding building products that customers do not want, that seeks to maximize the information learned about the customer per dollar spent. "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.""
product  productivity  minimumviableproduct  business  development  marketing  minimalism  prototyping  tcsnmy  startups  process  design  lcproject 
july 2010 by robertogreco
Project H Design: A Non-Profit Organization Supporting Life-Improving Humanitarian Product Design
"Project H Design connects the power of design to the people who need it most, and the places where it can make a real and lasting difference.

We are a team of designers and builders engaging locally to improve the quality of life for the socially overlooked. Our five-tenet design process (There is no design without (critical) action; We design WITH, not FOR; We document, share and measure; We start locally and scale globally, We design systems, not stuff) results in simple and effective design solutions for those without access to creative capital.

Our long-term initiatives focus on improving environments, products, and experiences for K-12 education institutions in the US through systems- level design thinking and deep community engagements."
humanitarian  education  design  architecture  social  community  environment  sustainability  africa  products  activism  green  charity  product  collaboration  innovation  nonprofit  agency  development  projecth  projecthdesign  emilypilloton  designthinking  good  socialdesign  nonprofits 
january 2010 by robertogreco
UX Week 2009 » Blog Archive » VIDEO: Matt Webb
"Smart products bring their own design challenges. Internet-connected devices and plastic filled with electronics behave in unexpected ways: what does it means for a physical thing to side-load its behaviour, or for a toy to have its own presence in your social network? What we’ve learned about user experience on the Web is a great place to start: social software, adaptation, designing for action creating action — these are principles familiar on the Web, and still valuable when design is not on the screen but in your hands."
mattwebb  berg  berglondon  design  mobile  ux  process  product  manufacturing  adaptation 
november 2009 by robertogreco
Why are companies so afraid of “think(ing) different”? | Technovia
"You’d think that companies would want to make their products different from their competitors, wouldn’t you? After all, if there’s a difference, people might actually buy your product rather than someone else’s?"
via:preoccupations  marketing  tcsnmy  differentiation  product  competition  risk 
july 2009 by robertogreco
Artichoke: If school is disturbance, is it virtuous?
"imagine “school” as an experience – a learning experience where learning & learners themselves are both flexible & ephemeral like the conversations we might hold when walking across a mall. “Future School” becomes an experience where afterwards there is little material trace – a concept where “living memory” rather than “products of learning” dominate our discourse. When school is imagined as “nomadic” experience, then pedagogy becomes a “deliberately slippery and heterogenous practice”? Raley describes the categorical unity of tactical media as “disturbance”. What if we understood “school” as disturbance?...Can “school” be imagined as a process – as a “tool for creating temporary consensus zones based on unexpected alliances”...perhaps “future school” can be an experience rather than a place – & we can understand “school” as we do art – as something transitory, precarious & uncertain that helps us learn how to inhabit the world in a better way."
schools  learning  lcproject  tcsnmy  transitory  experience  education  unschooling  deschooling  explodingschool  future  place  architecture  disturbance  conversation  nomads  neo-nomads  identity  process  product  schooldesign  comments  artichokeblog  pamhook 
june 2009 by robertogreco
Daring Fireball: There's Nothing There
"“A logo is less important than the product it signifies; what it represents is more important than what it looks like.” This holds true not just for logo marks specifically, but also in the broader, more abstract sense of brands in general. No brand is better or stronger than the products and experiences it represents. A good brand is strong because it is true, not because it is clever." Led to this:
daringfireball  branding  logos  façades  missionstatements  schools  administration  management  authenticity  product  leadership  business  organizations  marketing 
september 2008 by robertogreco
The Future Of Apple Is In 1960s Braun: 1960s Braun Products Hold the Secrets to Apple's Future
"What most people don't know is that there's another man whose products are at heart of Ive's design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams"
apple  design  60s  electronics  iphone  mac  productdesign  product  jonathanive  dieterrams  braun  jonyive 
january 2008 by robertogreco
napkin vs. towel (tecznotes)
"Like the NIIMI towel, there are ways for designers to make conscious re-use desirable and interesting in our day-to-day lives, in favor of the silly, useless, or misguided."
design  ecology  environment  sustainability  technology  product  everyday  gamechanging 
january 2008 by robertogreco
A Brief Message: Making Stuff vs. Making Stuff Up
"It’s not that I don’t appreciate being appreciated for our brains (which is a little like being told you have a great personality). But divorcing “thinking” from “making” reduces design to “concepting.”
art  craft  creativity  design  making  thinking  webdesign  concepts  sustainability  dansaffer  via:preoccupations  strategy  product  process  howwework  webdev 
november 2007 by robertogreco
see mouse traps, wedding rings, school desk
industrial  design  designer  product  products  portfolio  furniture 
october 2007 by robertogreco
PRWeb::The Online Visibility Company
"PRWeb, the leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site."
advertising  blogging  business  content  entrepreneurship  glvo  journalism  marketing  markets  news  online  product  publicity  writing  visibility 
september 2007 by robertogreco
Design Observer: When Did Posters Become Such Wallflowers?
"I realize that what I love about the poster, and what defines poster-ness for me, is the way it is conceptually attached to a motivating force — a product, or some event that will happen or has happened on a particular date and at a particular place."
posters  design  graphics  sontag  product  message  authenticity  manifestos  definitions  events  art  competitions  props 
june 2007 by robertogreco
On the ground running: Lessons from experience design « Speedbird
"people are already organizers and designers of experience par excellence...Weiser wanted to offer users ways to reach into and configure the systems they encountered; ideally, such seams would afford moments of pleasure, revelation and beauty."
toread  ipod  ux  experience  design  nike+  apple  adamgreenfield  ideo  control  urban  planning  architecture  cocreation  user  usability  web  internet  online  extensibility  human  systems  ubicomp  ubiquitous  beautifulseams  technology  interface  networks  analysis  collaboration  opensource  users  services  innovation  interaction  folksonomy  product  everyware  interactiondesign  experiencedesign  webdesign  webdev  process  productdesign 
june 2007 by robertogreco
Products Are People Too (Schulze & Webb)
"Design can be easier when we acknowledge that products share our homes and malls, and have wants and lives of their own. In short: Products are people too. Matt traces a path through social software, adaptive design and engaging technology, and puts forw
design  product  mattwebb  ux  products  presentations  reboot9  adaptive 
june 2007 by robertogreco
Summize - Summarized product reviews
"Over 6 million user reviews on 1 million products — visualized, summarized, simplified, fructified."
aggregator  amazon  books  cameras  color  visualization  visual  tools  readwriteweb  infographics  information  shopping  services  product  products  gadgets  gifts  graphics  graphs  hardware  consumerism  comparison  research  reviews 
may 2007 by robertogreco
How to Improve It? Ask Those Who Use It - New York Times
"Mr. von Hippel is the leading advocate of the value of letting users of products modify them or improve them, because they may come up with changes that manufacturers never considered. He thinks that this could help companies develop products more quickl
product  design  user  masses  collaboration 
march 2007 by robertogreco
adaptive path » blog » blog archive » The Target pill bottle isn’t a bottle, it’s a system
"Target appropriately calls the bottle ClearRX, describing it more broadly as a, “prescription distribution and communication system.” That’s because it required quite a bit of work on the back-of-the-house to make the pill bottles work on the front
business  design  graphic  marketing  usability  systems  health  user  experience  healthcare  ux  target  product 
february 2007 by robertogreco
SoMo Mobiles - Social Mobiles
"We are interested in the frustration and anger caused by other people's mobile phones."
design  technology  gadgets  society  ideo  prototype  mobile  phones  social  interactiondesign  interface  etiquette  innovation  interaction  people  product  research  smartmobs  sound 
september 2005 by robertogreco

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