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robertogreco : redesign   4

Ron Johnson on the Progress of His J.C. Penney Remake - Businessweek
"If you change the interface, you can dramatically change the entire experience of the product…What we call that is the street, and you’re standing in the middle of it…

“Let’s not look at the paper. Where is the best place to buy a pair of jeans? …Let's … go there right now.” …

Our average store will have almost a third of a mile of streets when it’s done. There’ll be different activities along the street throughout the store. …

We view this as a startup. Like any startup, the question is how big will you be when you get your idea fully played out? At the end of this year, we’ll kind of find out how big our startup is. It will be less than it was the year before because we’re going through this process of retraining our customer. We knew we would go backwards, but once we get to next year, we think we start to propel forward. We’ve just got to get to the other side…

You know, we’re here to put a bear hug around the middle class, treat that customer with respect."

[Print view: http://www.businessweek.com/printer/articles/66326-ron-johnson-on-the-progress-of-his-j-dot-c-dot-penney-remake ]
departmentstores  remakes  clothing  experience  retail  redesign  tcsnmy  startups  ronjohnson  jcpenney  2012 
september 2012 by robertogreco
Mule Design Studio’s Blog: Dear Gap, I have your new logo.
"And for the sake of full disclosure I should let you know that I’ve also frequently shopped at your stores. You sell good stuff. But never in my experience has any of your employees offered me a free pair of pants because the ones I was wearing looked bad. I wouldn’t expect them to. Their job is to sell me clothes.

My job is to sell design.

I believe we understand each other. I anxiously await your call and look forward to negotiating a fair value for the greatest logo on Earth."
gap  business  design  economics  redesign  crowdsourcing  logos  money  competitions 
october 2010 by robertogreco
BBC - BBC Internet Blog: A new global visual language for the BBC's digital services
"About 2 years ago, after printing out the site onto what has now become jokingly known as the 'Wall of Shame' we decided to embark on an ambitious project, called Global Visual Language 2.0, with the aim of unifying the visual and interaction design of bbc.co.uk and the mobile website. ... We've lived with and loved the distinctly 'web 2.0' design for a while now and it's done us proud. However, time's moved on, and in autumn last year we decided it was time to resurrect the project. We set out to broaden our ambitions; to create a design philosophy and world-class design standards that all designers across the business could adhere to. We wanted to find the soul of the BBC. We wanted something distinctive and recognisable; we wanted drama. We knew whatever we created needed to be truly cross-platform and that we needed to simplify our user journeys."
bbc  typography  design  webdev  branding  research  language  redesign  grids  webdesign  web2.0  visual  ux  ui  layout  web  styleguides 
february 2010 by robertogreco
A Portuguese success story: could i be the future of newspapers? - Editors Weblog
"I is not structured like a traditional paper...come up w/ a new way to organise the product. "Our feeling was...that people were not concerned about traditional sections any more...fill a politics section even if there is nothing relevant going on in politics. We wanted to come up with something different."...five key needs that they wanted the paper to address...Opinion is the 1st section of the paper, based on the key word think. No other Portuguese paper starts out with opinion...Radar is the second, accompanied by the key word know. Figueiredo said the assumption was that readers will already know a lot from other sources, but Radar aims to offer a quick overview of everything that has happened in the past 24 hours...eight pages long...longest article is half a page...Zoom is the third section, connected to the key word understand. The 22-26 page section looks at between eight and 13 topics in depth...The fourth section is called More, linked to the key concept feel."
newspapers  journalism  portugal  design  future  innovation  media  news  redesign 
november 2009 by robertogreco

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