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robertogreco : saulbass   4

In Brief: Saul Bass' Bell System Pitch - Brand New
"This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it."
srg  1970s  logos  belltelephone  design  saulbass 
january 2012 by robertogreco

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