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robertogreco : simoncastets   2

Insights: K-HOLE, New York — Insights: K-HOLE, New York — Channel — Walker Art Center
"K-HOLE exists in multiple states at once: it is both a publication and a collective; it is both an artistic practice and a consulting firm; it is both critical and unapologetically earnest. Its five members come from backgrounds as varied as brand strategy, fine art, web development, and fashion, and together they have released a series of fascinating PDF publications modeled upon corporate trend forecasting reports. These documents appropriate the visuals of PowerPoint, stock photography, and advertising and exploit the inherent poetry in the purposefully vague aphorisms of corporate brand-speak. Ultimately, K-HOLE aspires to utilize the language of trend forecasting to discuss sociopolitical topics in depth, exploring the capitalist landscape of advertising and marketing in a critical but un-ironic way.

In the process, the group frequently coins new terms to articulate their ideas, such as “Youth Mode”: a term used to describe the prevalent attitude of youth culture that has been emancipated from any particular generation; the “Brand Anxiety Matrix”: a tool designed to help readers understand their conflicted relationships with the numerous brands that clutter their mental space on a daily basis; and “Normcore”: a term originally used to describe the desire not to differentiate oneself, which has since been mispopularized (by New York magazine) to describe the more specific act of dressing neutrally to avoid standing out. (In 2014, “Normcore” was named a runner-up by Oxford University Press for “Neologism of the Year.”)

Since publishing K-HOLE, the collective has taken on a number of unique projects that reflect the manifold nature of their practice, from a consulting gig with a private equity firm to a collaboration with a fashion label resulting in their own line of deodorant. K-HOLE has been covered by a wide range of publications, including the New York Times, Fast Company, Wired UK, and Mousse.

Part of Insights 2015 Design Lecture Series."

[direct link to video: https://www.youtube.com/watch?v=7GkMPN5f5cQ ]
k-hole  consumption  online  internet  communication  burnout  normcore  legibility  illegibility  simplicity  technology  mobile  phones  smartphones  trends  fashion  art  design  branding  brands  socialmedia  groupchat  texting  oversharing  absence  checkingout  aesthetics  lifestyle  airplanemode  privilege  specialness  generations  marketing  trendspotting  coping  messaging  control  socialcapital  gregfong  denayago  personalbranding  visibility  invisibility  identity  punk  prolasticity  patagonia  patience  anxietymatrix  chaos  order  anxiety  normality  abnormality  youth  millennials  individuality  box1824  hansulrichobrist  alternative  indie  culture  opposition  massindie  williamsburg  simoncastets  digitalnatives  capitalism  mainstream  semiotics  subcultures  isolation  2015  walkerartcenter  maxingout  establishment  difference  89plus  basicness  evasion  blandness  actingbasic  empathy  indifference  eccentricity  blankness  tolerance  rebellion  signalling  status  coolness  aspiration  connections  relationships  presentationofself  understanding  territorialism  sociology  ne 
march 2015 by robertogreco
89plus
"89plus is a long-term, international, multi-platform research project co-founded by Simon Castets and Hans Ulrich Obrist, investigating the generation of innovators born in or after 1989. Without forecasting artistic trends or predicting future creation, 89plus manifests itself through panels, books, periodicals, exhibitions and residencies, bringing together individuals from a generation whose voices are only starting to be heard, yet which accounts for almost half of the world’s population.

Marked by several paradigm-shifting events, the year 1989 saw the collapse of the Berlin Wall and the start of the post-Cold War period, and the introduction of the World Wide Web and the beginning of the universal availability of the Internet. Positing a relationship between these world-changing events and creative production at large, 89plus introduces the work of some of this generation’s most inspiring protagonists.

Since an introductory panel held in January 2013 at the DLD – Digital, Life, Design conference in Munich, 89plus has conducted research internationally, in Hong Kong and Miami with Art Basel’s Salon series, in Singapore as part of Singapore International Festival of the Arts, in Cape Town with Design Indaba, and in New York and Rio de Janeiro as part of the MoMA PS1 exhibition ‘Expo 1.’ 89plus has also developed a series of residencies with various partners internationally including the Park Avenue Armory in New York, the agnès b. / Tara Oceans Polar Circle Expedition, and the Google Cultural Institute in Paris, which culminated in a one night exhibition at Fondation Cartier, Paris. In late 2013, 89plus partnered with Fondazione Sandretto Re Rebaudengo and the Serpentine Galleries for a new annual award for emerging talent, the ‘Re Rebaudengo Serpentine Grants’. The 89plus Marathon was held at London’s Serpentine Sackler Gallery in late 2013, followed shortly after by the 89plus Americas Marathon: Autoconstrucción at Museo Jumex, Mexico City. In early 2014 LUMA hosted the inaugural exhibition, ’89plus / Poetry will be made by all!’, in Zurich, driven by a residency series and an ongoing project which is publishing 1000 books by 1000 poets.

OPEN CALL
89plus is calling for artists, writers, architects, filmmakers, musicians, designers, scientists and technologists.

Submissions are kept on a private research database for consideration by the project’s co-curators. As the project continues in the years to come, those selected will be notified of their inclusion in new endeavors.

Please submit as soon as possible to be considered for our various upcoming events and projects at 89plus.com/submit.

89plus is grateful for the support of The LUMA Foundation
89plus.com is kindly supported by DLD – Digital, Life, Design"
89plus  arthansulrichobrist  simoncastets  millennials  art  design  culture  digital  digitalnatives  generations 
march 2015 by robertogreco

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