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robertogreco : stevecheney   1

How Apple iBeacon Will Transform Local Commerce | steve cheney – technology, business & strategy
"2. Beacons can take any form factor and can be placed anywhere. From a developer perspective, they simply advertise data in peripheral mode by broadcasting a unique identifier. App developers then use this to understand the location of your device and connect you to a service or to content in the cloud. Apple integrates iBeacon into CoreLocation (nothing to do with the old Core Bluetooth framework). Beacons sit back and broadcast. The discovery, handshaking and communication are all handled by Apple.

3. People compare Bluetooth and the now-defunct NFC—but use-cases like range sensing show how superior Bluetooth is and why Apple chose it. BTE also has forward proofing built in—today’s chips are so advanced they have built-in support for over the air (OTA) firmware updates.1. This is a big deal and means beacons can be updated after being deployed. New firmware can be broadcast to the beacon to enable things like battery saving intelligence—e.g, it’s possible to turn off a beacon at night (if inside a store) to make the battery last longer, or download system upgrades and security patches.

4. Additionally BTE allows the concept of ranges—near, medium, and far under iBeacon. This enables distinctions to be made based on distance, enabling both geofences as well as true proximity-based services (touching your iPhone against something). iBeacon and Bluetooth will enable geofencing that is much more granular than today’s location technologies (GPS + WiFi). But another of the less talked about use-cases that is super compelling is indoor navigation.

5. Retailers will be able to easily arrange multiple beacons (3 or more) to do triangulation. This allows rough indoor navigation for less than $100 today (much less in the future). Why would retailers not consider deploying beacons when every single person with an iPhone can be marketed to?2 Indoor navigation is very interesting to Google, and they have been playing with indoor Maps for years. So—though beacons are more about proximity and context than trying to locate position precisely, both may be interesting to Apple and Google for different reasons.

6. Indoor navigation can go way beyond traditional geofencing, which simply senses presence—for example, placing  15 beacons every 10 feet apart could create a mesh network, with each beacon transferring different IDs to the phone and to each other. This would allow the network to detect you with a high level of precision indoors. One of the keys for using beacons like this will reside in being able to update them after deployment to a later firmware via OTA updates. Market leaders like Estimote are already thinking this far ahead, so deployments made today can be extended for years as new software features are devised at the app layer."
ibeacon  bluetooth  nfc  commerce  apple  2013  stevecheney  mobile  ios  ios7 
october 2013 by robertogreco

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