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robertogreco : themonitor   1

Telling stories with interfaces « Snarkmarket
"This genre makes absolutely no sense on TV. I love things that make absolutely no sense on TV.

So I actu­ally think Google has vaulted to the front of the field with these videos. For one thing, their use of sound is sub­tle and bril­liant; it lights up your brain. They also just really deliver on the fun­da­men­tals: they are 100% faith­ful to the inter­face (no excep­tions!) but they present it in a super-dynamic way. And finally, they’ve invented a brand-new nar­ra­tive tech­nique: auto­com­plete sus­pense. (Seri­ously: it’s their secret weapon. G-E-N-I-U-S.)

But where does it go from here? Is this really just a micro-genre best suited to ads for inter­net com­pa­nies? Or does the fact that we spend so much time on this stage our­selves mean that it really can be the venue for more (and more kinds of) storytelling?"
stories  storytelling  google  advertising  ads  video  michaelwesch  themonitor  robinsloan  snarkmarket 
january 2010 by robertogreco

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