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robertogreco : usabilitytesting   2

Bite-size pieces
"Over the years I've noticed that just about everyone believes that everyone else uses the web as they do.

People who skim believe everyone else does too. People who skip over ads can't believe anyone looks at, or even clicks on them. People who search can't believe others don't.

It's such an irrational behavior that psychologists should add it to their known list of cognitive biases. I suggest they call it the Malkovich Bias - and define it as "the tendency to believe that everyone uses the web as you do."

The Malkovich Bias is especially prevalent in design and product development processes. It's usually an ugly and frustrating experience. Odds are good that you and your teammates don't use the web in the same way. So you've had conversations like...

"That needs to go above the fold because no one scrolls."

"That's nonsense. People scroll all the time. I do it on Google all the time."

"You might, but 78% of people don't." (I've actually seen someone reference made up stats on numerous occasions).

Rationally we can all accept that people are different and their approaches to the web differ, but that rational thought can be super tough to internalize.

Which is why I love usability testing. Much like traveling in a foreign country, we often witness behavior so counter to our own, that it makes us question our own dogmas. Similarly watching someone use the web in the exact opposite way we do, confronts and shakes our Malcovich Bias.

In a team setting, usability testing shakes the Malkovich Bias in profound ways. User testing shifts the debate. If a team witnesses a user struggle through something, everyone has a shared experience and understanding of that user's experience which serves as the starting point of the discussion and the eventual solution."
design  film  internet  productdesign  psychology  storytelling  difference  ux  ui  usabilitytesting  usability  2010  andresglusman 
february 2016 by robertogreco
DrupalCon Portland 2013: DESIGN OPS: A UX WORKFLOW FOR 2013 - YouTube
"Hey, the dev team gets all these cool visual analytics, code metrics, version control, revision tagging, configuration management, continuous integration ... and the UX design team just passes around Photoshop files?

Taking clues from DevOps and Lean UX, "DesignOps" advocates more detailed and durable terminology about the cycle of user research, design and production. DesignOps seeks to first reduce the number of design artifacts, to eliminate the pain of prolonged design decisions. DesignOps assumes that the remaining design artifacts aren't actionable until they are reasonably archived and linked in a coherent way that serves the entire development team.

This talk will introduce the idea of DesignOps with the assumption that the audience has experience with a basic user research cycle — iterative development with any kind of user feedback.

DesignOps is a general approach, intended to help with a broad array of questions from usability testing issues, documentation archiving, production-time stress, and general confusion on your team:

What are the general strategies for managing the UX design process?
How do you incorporate feedback without huge cost?
What happened to that usability test result from last year?
How much space goes between form elements?
Why does the design cycle make me want to drink bleach?
WTF why does our website look like THIS?
* Features turnkey full-stack (Vagrant ) installation of ubuntu with drupal 7 install profile utilizing both php and ruby development tools, with all examples configured for live css compilation"
chrisblow  contradictions  just  simply  must  2013  drupal  drupalcon  designops  fear  ux  terminology  design  audience  experience  shame  usability  usabilitytesting  work  stress  archiving  confusion  relationships  cv  canon  collaboration  howwework  workflow  versioncontrol  versioning  failure  iteration  flickr  tracker  creativecommons  googledrive  tags  tagging  labels  labeling  navigation  urls  spreadsheets  links  permissions  googledocs  timelines  basecamp  cameras  sketching  universal  universality  teamwork  principles  bullshitdetection  users  clients  onlinetoolkit  offtheshelf  tools  readymadetools  readymade  crapdetection  maps  mapping  userexperience  research  designresearch  ethnography  meetup  consulting  consultants  templates  stencils  bootstrap  patterns  patternlibraries  buzzwords  css  sass  databases  compass  webdev  documentation  sharing  backups  maintenance  immediacy  process  decisionmaking  basics  words  filingsystems  systems  writing  facilitation  expression  operations  exoskeletons  clarification  creativity  bots  shellscripts  notes  notetaking  notebo 
may 2013 by robertogreco

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