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robertogreco : varsitybookmarking   2

Ben Pieratt, Blog - Internetland v. Print v. Self
"Yesterday I announced Internetland v. Print. a solo art show which includes three startups and hundreds of original print works. It started yesterday and will continue through Fall 2014.

You can read more about it on my site.

The list of New Things I’m trying to pull-off is hard to stomach. Some of them are new to everyone, and some are just new to me:

• Defining startups as art
• Introducing scrolls as a unique media format
• Defining and presenting myself as an artist
• Designing and filling a large gallery space with prints and sculpture
• Pitching a respectable NYC art gallery (or in the case of failure booking a pop-up shop)
• Raising over $350k from sponsors
• Hacking and giving away 1,000 tablets
• Launching three startups in 5 months

And since I have no funding or savings I’ll be trying to pull this off while I do full-time client work and support my family.

In frequent moments of honesty and paranoia, I feel ridiculous and foolish, caught in a loop of my own ambition.

It’s difficult to come to peace with."

[See also: http://pieratt.com/
http://pieratt.com/2.html
http://pieratt.com/3.html
http://pieratt.com/october2013.html
http://pieratt.com/november2013.html
http://pieratt.com/spring2014.html
http://pieratt.com/internetland_vs_print.html ]

"What I've learned through my work is that I love the internet.

I love that a few well-placed bits and rules can grow into a living organism from the behaviors of people all over the world.

I love that it's an abstraction that sits just above us. A new chance to build on our shared humanity, independently of what's come before us.

So I'm starting an art studio called Internetland.

In spirit it's a combination of Disneyland, the Promised Land, and Mad Max. In practice it's a love letter written in the language of startups, and lasting for my foreseeable career.

I've done a series of scrolls to announce them.

A scroll is akin to an interactive poster, but more basic. Ideally they're a new take on an old practice.



Additionally, surprisingly, I've built an analog art process that not only threads and flattens the last 100 years of print, but speaks directly to my digital work.

I'm not ready to talk about it too much yet, but here are a few examples of the output."
benpieratt  internetland  art  design  internet  scrolling  scrollers  startups  print  graphidesign  graphics  2013  web  online  lookwork  varsitybookmarking  2014  holyshit  macland  internetasliterature  internetasart  internetasfavoritebook 
october 2013 by robertogreco
Varsity Bookmarking
"Varsity Bookmarking is a weekly interview magazine, where questions are answered with links."
interviews  weekly  benpieratt  varsitybookmarking  cv  links  bookmarks  bookmarking 
march 2013 by robertogreco

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