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robertogreco : wakeupnow   1

Wake Up Now | This American Life
[Bookmarking mostly for the intro and act one. I know someone who got sucked into something similar and predating WakeUpNow. It was frustrating and disheartening, but also a little fascinating to watch as he bought in (despite my warnings) to the pyramid scheme, mostly due to someone who he considered to be a mentor. At the time, I did a lot of searching to expose to him that the company was a pyramid scheme. YouTube and the rest of the web was full of videos that were labeled as exposing them as a scam, but actually supported the company. Wake Up Now seems to have taken that strategy to a whole new level. SEO is bad, but this is the worst of all SEO.

Reminds me too of Adam Curtis talking about “a constant state of destabilized perception” https://www.youtube.com/watch?v=wcy8uLjRHPM ]

"This American Life staffers Brian Reed and Bianca Giaever explain to Ira this thing they've found online called WakeUpNow. It's a company but they can't tell exactly what it does, and what its product is. Maybe it's a club? An organization? They find hundreds of enthusiastic videos people have made about it. (5 minutes)

Act One: Something’s Happening Here and You Don’t Know What It Is.
Brian and Bianca go to a WakeUpNow conference to try to figure out what the company really is. WakeUpNow does something called "network marketing," which Brian points out, is a very bland term for something completely mind-blowing. The company's Marketing Director Jordan Harris tells Brian and Bianca that what they saw at the conference was not a good measure of what the company is. We also hear from Robert L. Fitzpatrick, who researches network marketing and wrote a book called False Profits; and Damien Lacks, who quit his job to do WakeUpNow. (31 minutes)

Act Two: Board Games.
Jacob Goldstein and David Kestenbaum of NPR's Planet Money tell the story of two guys who decided that the CEO of a small tool company was paid too much and wanted to wake people up to that fact - They wanted to cut the CEO's pay. The two people happened to be investors in the tool company. It turns out if you think CEOs are paid too much, it's guys like this with money to invest in stocks that you want on your side. Planet Money is a production of NPR News. (15 minutes)

Act Three: Sleep No More.
A woman in Springfield Oregon named Angela Jane Evancie tries to get her boyfriend, sleepy grad student Morgan Peach, to wake up during finals week. (3 minutes)"
business  employment  fraud  wakeupnow  seo  2014  thisamericanlife  pyramidschemes  brianreed  biancagiaever  wakupnow  networkmarketing  marketing  misinformation  psychology  attitude  emptiness  presentationofself  positivepsychology  cults 
january 2015 by robertogreco

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