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robertogreco : web_design   6

Nielsen is wrong on mobile | Opinion | .net magazine
"Mobile isn't just 'mobile'. It's also the couch, the kitchen, the three-hour layover, all places where we have time and attention to spare. 42 per cent of mobile users say they use it for entertainment when they're bored. Those aren't 10-second sessions. That means we shouldn't design only for stunted sessions or limited use cases. Nielsen is confusing device context with user intent. All that we can really know about mobile users is that they're on a small screen, and we can't divine user intent from that. Just because I'm on a small screen doesn't mean I'm interested in less content or want to do less. Stripping out content from a mobile website is like a book author stripping out chapters from a paperback just because it's smaller. We use our phones for everything now; there's no such thing as "this is mobile content, and this is not." … Mobile isn't less. In fact, I think the real question is often, "how can I do more on mobile?" Because these devices, despite their smaller size, can do more than desktop. They're full of sensor superpowers. In many cases, there are opportunities to add content and features to mobile experiences, rather than strip them away. The ideal that we should all start with is that we should build a single website and then gradually enhance the experience to adapt to the capabilities of the specific device. With more mobile phones being sold than PCs, with a growing number of people using phones as their exclusive web client, the idea that we should treat the desktop as the 'real' website is simply becoming quaint."
usability  mobile  design  web_design  2012  via:Preoccupations 
april 2012 by robertogreco

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