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robertogreco : webkinz   4

GoFish out to hook youth marketers | CNET
"Club Penguin and Webkinz are rare success stories in the realm of sites that can draw tens of millions of loyal tweens and teens. So one company is bundling dozens of smaller kids sites to build one big marketplace that will appeal to advertisers."
advertising  webkinz  clubpenguin  children  socialsoftware  socialnetworks  ads  whyville 
february 2008 by robertogreco
Buy now, pay forever: the business of tech toys | Tech news blog - CNET
"need to build imagination, develop problem-solving abilities, build real bridges to cultures that don't take Amex...become producers, not consumers...doesn't mean they need to give up play...parents just need to remember what it is"
parenting  play  children  technology  electronics  gadgets  toys  trends  gamechanging  authenticity  marketing  advertising  consumerism  webkinz  clubpenguin  computers  laptops  olpc  games  socialsoftware  socialnetworking  socialnetworks 
november 2007 by robertogreco
Pay Up, Kid, or Your Igloo Melts - New York Times
"Many [parents] said they liked the aspects of the sites that require children to read, learn strategy, make decisions...But some worry that the games are extensions of marketing plans to hook children on brands, teach them how to shop"
clubpenguin  webkinz  online  internet  web  children  virtual  virtualworlds  social  socialnetworks  socialsoftware  games  play  gaming  money  parenting 
november 2007 by robertogreco
What kids learn in virtual worlds | CNET
"Kids who are active members of virtual worlds are learning how to socialize, how to be technologically savvy, and how to be good little consumers."
children  online  clubpenguin  webkinz  virtual  consumerism  social  socialsoftware  socialnetworks  socialnetworking  technology  learning 
november 2007 by robertogreco

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