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robertogreco : whitespace   3

Reading Design · An A List Apart Article
"An Entirely Incomplete List of Things a Non–Illiterate Designer Should Know Before Being a Designer:

• That text will inevitably be read before it is looked at

• That words themselves make remarkably effective clip art

• That the self–conscious layering of messages usually subtracts more value than it adds

• That the practical value of white space towers over its value as a design element

• That the deep symbolism of a design decision, referring perhaps to a treasured memory of the designer, is irrelevant to the person attempting to glean something from the work

• That print designers who gauge their work on the screen, and web designers who gauge their work exclusively on their own machines, are arrogant in their disregard

• That the physiobiology of reading is one that demands easy points of exit and entry

• That simply paying attention to the design of type, or distinguishing it as “fine” or “invisible” or “classical” is like making a big deal about putting salt on a boiled egg

• That letters are not pictures of things, but things

• That words are not things, but pictures of things

• That arbitrarily altering (or allowing software to alter) the shapes of letters, and the spacing between letters and words, is done at one’s own risk

• That emphasis comes at a cost

• That overstating the obvious can be effective, but not all the time

• The precise point at which a quantity of information no longer requires assistance to be differentiated from another

• The knowledge to back up design decisions clearly without falling into a fog of hidden meaning, or so–called “creativity”"
deanallen  typography  design  webdesign  alistapart  2010  usability  ux  interactiondesign  graphicdesign  whitespace  reading  howweread  words  letters  webdev 
february 2014 by robertogreco
Liz Danzico - Adding By Leaving Out: The Power of the Pause on Vimeo
"We tend to think of the pause as awkward. In speech, pauses connote uncomfortable silence, an issue at hand, and as communicators, we smooth over silence with fillers. We’re trained to deliver smooth speech, censoring “um” and “ah” out. As designers, as much as we value whitespace, we tend to fill it. This distaste for the pause — and the inverse seeking an always-on state — is a daily battle we face. We’re impatient with the pause, and as a result, we’re missing out on a great deal. What would happen if we become more comfortable with the pause? As it turns out, we can add by leaving out. From Edison to Underhill to web-based software, learn where the pause has power."

[Something very brief that I wrote about pause a few months before: http://robertogreco.tumblr.com/post/626105538/hustle-works-best-when-paired-with-pause-time ]
lizdanzico  pause  slow  slowness  design  webdesign  words  comments  collections  whitespace  impatience  patience  behavior  smoothness  wabi-sabi  fluency  speech  speaking  communication  understanding  thomasedison  toshare  classdieas  jonathansafranfoer  awkwardness  webdev 
december 2010 by robertogreco

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