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robertogreco : windowsmobile   5

A phone to save us from our screens?
"…The first is an post-apocalyptic vision of humanity stuck with their heads in their mobile devices:

Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”

The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.

I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."

["Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch.…] [Videos: http://www.youtube.com/watch?v=Dv-fbO-_xl0 AND http://www.youtube.com/watch?v=EHlN21ebeak ]
ads  advertising  mobile  phones  screens  iphone  attention  glowingrectangles  mattjones  timoarnall  floatymedia  palm  tangibility  tangibleinteraction  interaction  glass  2010  windowsmobile7  windowsmobile  society  distraction  humanitiy  etiquette  presence  computing 
october 2010 by robertogreco
MoFuse: Create a Mobile Website, Mobile Site Builder, .mobi Compliant
"MoFuse allows content publishers to create RSS driven mobile sites and gives our users the ability to control almost every aspect of the design using some of our AJAX features. MoFuse is also the only company with a mobile revenue sharing program that al
blogging  blogs  browser  mobile  phones  rss  service  webdev  windowsmobile  webdesign  browsers 
february 2008 by robertogreco
Welcome to Skyfire!
"Skyfire is a free, downloadable mobile browser that delivers rich web media, real fast."
browser  mobile  phones  software  web  windowsmobile  browsers 
january 2008 by robertogreco

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