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rtopitt : marketing   24

Mastering Product Experience (in SaaS) – Intrinsic Point (by Aptrinsic)
How to deliver personalized product experiences with a product-led strategy
saas  product  strategy  livro  how-to  reference  inspiração  marketing  venda 
june 2018 by rtopitt
Groovy Meta Generator: Fast HTML metadata and social meta tag creator.
I built this tool purely to speed up creation of HTML metadata for websites, as well as those pesky social meta tags. It's already configured for best-practises from Facebook, Google and Twitter and when you're done all you need to do is copy-paste. It's your one-stop-meta-tag-shop. Oh, and it's free!
facebook  html  meta  twitter  google+  marketing  tag  ferramenta  webdesign 
october 2015 by rtopitt
Solving the “marketplace” business model by @ASmartBear
Marketplace companies are notoriously difficult to start, so I’m constantly amazed that so many entrepreneurs chose this route. Maybe it’s the “go big or go home” mentality? If there’s a business plan less likely to succeed than a restaurant, this has to be it. But it’s not impossible; here’s some of the pitfalls and how to address them.
marketplace  marketing  startup  tip  reference  inspiração 
october 2014 by rtopitt
Como a boo-box resolveu o problema de oferta e demanda enfrentado por todo marketplace – Marco Gomes
Para ter clientes compradores, o marketplace precisa de vendedores em sua plataforma. Para atrair vendedores, precisa haver demanda de compradores. Um não existe sem o outro.
marketplace  marketing  história  webapp  b2b  inspiração  reference  propaganda  rede 
october 2014 by rtopitt
Lessons Learned: Using AdWords to assess demand for your new online service, step-by-step
If you want to build an online service, and you don't test it with a fake AdWords campaign ahead of time, you're crazy. That's the conclusion I've come to after watching tons of online products fail for a complete lack of customers. So I thought I would walk you through exactly how to run a "fake landing page" test using cheap tools that require no technical skills whatsoever.
analytics  google  marketing  startup  how-to  adwords  lean  idéia  webapp  web2.0  tip 
april 2012 by rtopitt
10 Marketing Resources Every App Should Provide
This is for all you web app developers out there. There are ten resources every app should make easily available to members of the press, including bloggers, via their website. These are resources for people interested in sharing information, reviews or thoughts about your web app — with a few being tremendously helpful for your users.
webapp  top10  imprensa  marketing  propaganda  web2.0  importante  webdesign  venda  tip 
october 2010 by rtopitt | Unmatched Style
I’ve been wanting to pick apart the website for some time now. And recently while working on our own sign up process and form designs for some upcoming unmatchedstyle expansions I spent a good deal of time really digging through many of the top web application or sales based websites I’ve come across in the past 6-8 months. Basecamp (actually the entire suite of 37signals product sites) is really at the top of that list and deserves some review.
review  formulário  venda  webdesign  exemplo  boa_prática  design  marketing  redação  copyright  analysis 
june 2010 by rtopitt
23 Brilliant Logos With Hidden Messages | The Roxor | Design blog for resources and inspiration
Logos aren’t always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues. I’ve selected 23 great logos that have some sort of hidden message. I’m sure you’ve seen some of these hidden messages before, but I hope I’ve been able to show you some new ones as well.
design  logo  marketing  inspiração  logotipo  mensagem  subliminar  secreto  escondido  significado  geek 
february 2010 by rtopitt
The Do's and Don'ts of Online Publicity, For Some Reason - Lindsay Robertson
O guia para uma boa asssessoria de imprensa online escrito por Lindsay Robertson é indispensável para quem trabalha em qualquer uma das pontas do ramo.
blog  internet  social  marketing  top10  publicidade  assessoria  imprensa  importante  web2.0  tip 
february 2010 by rtopitt
The Technium: 1,000 True Fans
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
web2.0  internet  marketing  cauda_longa  arte  artigo  música  economia 
december 2009 by rtopitt
24 ways: Rock Solid HTML Emails
Building an email is not like building for the web. While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. The biggest challenge for designers still remains building an email that renders well across all the popular email clients.
webdesign  html  css  email  marketing  tip 
december 2009 by rtopitt
Writing Microcopy - Bokardo
The fastest way to improve your interface is to improve your copy-writing.
webdesign  texto  cópia  redação  how-to  importante  interface  usabilidade  marketing  tip 
december 2009 by rtopitt
Alertbox: Jakob Nielsen's Newsletter on Web Usability
Bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group.
webdesign  importante  usabilidade  internet  interface  design  html  view  marketing  seo  artigo  tip 
june 2009 by rtopitt
Peashoot — Start, Grow and Track your Campaigns
Are you posting links to your products on social media sites? Peashoot is a campaign manager made for people just like you :) Peashoot creates special short URLs, tracks your campaign progress and listens for people on the web talking about your campaign.
webdesign  inspiração  marketing  web2.0  social  url  webapp  analysis 
june 2009 by rtopitt

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