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Top 10 Marketing Campaigns of 2017 | Brandwatch
It’s been great to see brands experimenting with new possibilities this year without being gimmicky.

IKEA’s “Place” app that uses augmented reality to show how furniture looks in people’s homes is a great example of how to create a branded experience that uses trending tech and is genuinely useful to the consumer.

The app actually made IKEA one of the top mentioned brands in the online AR conversation.

Aside from all the fun you can have virtually placing coffee tables in the middle of the street and effectively jazzing up your apartment as if you were playing The Sims, it helps people make more informed decisions about their purchases.

It also cuts out expletive-heavy arguments over whether a new couch will match the color scheme occurring in store in front of children. It’s a public service app if ever I saw one.
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7 days ago
12 Most Memorable Marketing Campaigns Of 2017
Augmented reality got a boost this year when IKEA, a longtime adopter, led with Place, quickly embracing Apple’s ARKit. The app allows consumers to view furniture at true scale in their homes. Meanwhile, monitoring social media, the company noticed that consumers were complaining about the lack of a search feature for Place, and so they added one, deploying a new version in five days.
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7 days ago
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