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Useless Labor and Production of the Self < PopMatters
This whole set-up, in turn, fuels the view that narcissism and hipsterism are increasing society-wide, since self-production in the mode of marketing copy (developing the personal brand) is more and more what people do, if not for a living, then simply to appear, to be socially relevant.
self-presentation  production  self  online  culture  technology  capitalism  consumerism  consumption  labor  society 
march 2011 by tsuomela
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