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The Fight for Our Eyeballs - Los Angeles Review of Books
"Stand Out of Our Light Freedom and Resistance in the Attention Economy By James Williams Published 05.31.2018 Cambridge University Press 144 Pages"
book  review  technology-critique  social-media  attention  business  advertising 
september 2018 by tsuomela
How Tech Companies Became a Political Force | The New Republic
"TROUBLEMAKERS: SILICON VALLEY’S COMING OF AGE by Leslie BerlinSimon & Schuster, 512 pp., $30 THE KNOW-IT-ALLS: THE RISE OF SILICON VALLEY AS A POLITICAL POWERHOUSE AND SOCIAL WRECKING BALL by Noam Cohen The New Press, 272 pp., $25.95"
books  review  technology  silicon-valley  culture  business  idealism  advertising  surveillance 
february 2018 by tsuomela
Divining Desire: Focus Groups and the Culture of Consultation by Liza Featherstone
"Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society. "
book  publisher  focus-groups  business  marketing  public-relations  history  advertising 
february 2018 by tsuomela
Facebook Ad Categories - ProPublica Data Store
"This dataset includes two tables: data on the interest categories Facebook shows to users and the ad groups its shows to advertisers. ProPublica used this data to show that Facebook tells its users a lot of things it knows about them, but not all the things it's selling to advertisers. Interest category data was compiled using a Chrome extension, built by ProPublica reporters. The extension showed users the interest categories Facebook assigned to them, and gave users the opportunity to share all of these categories with ProPublica. The data shared did not include any identifiable user information. Through this extension, ProPublica crowdsourced 52,235 unique interest categories. The second table contains data scraped from the company's ad buying portal. This table shows what audiences Facebook allows ad buyers to target. "
data-sources  facebook  advertising 
january 2017 by tsuomela
Fox News Boycott | Fox Sponsors A – L
"The following is the most comprehensive list of Fox advertisers online. Every attempt is made to keep the list as accurate as possible, though some sources used may have contained errors that were not caught when compiling the list and verifying contact information. "
news  media  media-reform  advertising  boycott 
december 2016 by tsuomela
Guerrilla Marketing?: An Interview with Michael Serazio (Part One)
"Michael Serazio is an assistant professor in the Department of Communication whose research, writing, and teaching interests include popular culture, advertising, politics, and new media.  His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into pop culture content, social patterns, and digital platforms amidst a major transformation of the advertising and media industries."
interview  people  marketing  guerrilla  social-media  attention  advertising 
september 2013 by tsuomela
Making Light: Familiar With Memes
"The characters in his novels send him fan letters. The New York Times apologized to him that there was no slot on their best-seller list higher than #1. He once wrote a story that consisted of a single sentence—which was serialized in three issues of The Paris Review. When he publishes a hardcover it uses up the entire world paper supply for a month just to print enough copies."
humor  memes  advertising  writing  writers 
june 2013 by tsuomela
Home away from Home | ROUGH TYPE
"Has another company ever come out with a high-concept, big-production “brand ad” and then, just a few months later, turned around and utterly trashed it? I don’t think so. What we learn from this is not just that Zuckerberg is a bullshit artist who’s most insincere when he’s sounding most sincere — we already knew that — but that for Zuckerberg, and for Facebook, “sincere” and “insincere” are equally meaningless terms. Everything is bullshit. A chair levitating in a forest and a ballerina dancing on a dinner table are equally fake. They’re fabrications, as are the emotions that they conjure up in us. It’s all advertising. Despite their glaring differences, “The Things That Connect Us” and “Dinner” actually draw from the same source: the well of nihilism. I’m sure Zuckerberg never gave a thought to the fact that two ads were contradictory. He knew it was all bullshit, and he knew everyone else knew it was all bullshit."
facebook  social-networking  advertising  image  home  meaning  symbols  business 
april 2013 by tsuomela
The privacy arc - O'Reilly Radar
Mike Loukides argues that privacy worries are result of persisting attitudes from the 1950s atomization of modern society.
privacy  online  tracking  advertising  culture  data-mining  modernization 
march 2012 by tsuomela
Mythbusters Banned From Discussing RFID By Visa And Mastercard | Disinformation
Host Adam Savage of Mythbusters tells how Visa, Mastercard, and Discover had the Discovery Channel put the kibosh on an episode that would have revealed just how “trackable and hackable” the RFID chips found in many credit cards are. It’s a telling example of how corporate advertisers serve as the gatekeepers of mainstream media/entertainment:
rfid  business  advertising  corporatism  television  media 
february 2012 by tsuomela
Serious Service Sag - Adaptive Path
This is a big gap where businesses choose to invest in their services. They spend a lot of money to tell you how great the service is, and then, all too often, the service doesn't live up to the hype. Brands become hypocrites thanks to their own investments.
business  advertising  management  service  service-economy  investment  budget 
january 2012 by tsuomela
What Kind of Content Curator Are You?
"As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process."
personality  curation  online  sharing  advertising  marketing 
september 2011 by tsuomela
echovar » Blog Archive » Mind The Gap: You Are As You Are Eaten
"The plate-glass shop window of the Romantic era is transformed in the contemporary commercial Web into the idea of three screens and a cloud. The shop window is now the small screen in your pocket and is called mobile e-commerce. Searls’s use of the word “Veal” implies that when we buy into the value of computerized personalization based on algorithmic interpretations of our data exhaust, we’re abandoning the expansive Whitman-esque view of the self and instead chowing down on the self as a calf constrained in the industrial process of producing veal. The word “veal” is meant to provoke a reaction of disgust. It ties a form of mechanized cruelty to a sanitary, abstracted computerized process. "
online  marketing  business  social-media  advertising  self  consumerism 
july 2011 by tsuomela
Doc Searls Weblog · A sense of bewronging
"In fact I can’t be, because most of the data in these “social networks” is not mine. Functionally (if not also legally), it’s theirs. And I’m just a calf for each of them.

Of course, all these companies want to help me do everything, by leveraging the “social” data they have about me. Mostly they give me advertising that doesn’t help, but sometimes they just try to improve their meat and potatoes with “social” gravy. "
social-media  technology  technology-critique  advertising  marketing  business 
july 2011 by tsuomela
Gamification: Ditching reality for a game isn't as fun as it sounds. - By Heather Chaplin - Slate Magazine
"In a gamified world, corporations don't have to reward us for our business by offering better service or lower prices. Rather, they can just set up a game structure that makes us feel as if we're being rewarded. McGonigal goes even further. She talks about an "engagement economy … that works by motivating and rewarding participants with intrinsic rewards, and not more lucrative compensation." This economy doesn't rely on cash—rather, it pays participants with points, peer recognition, and their names on leader boards. It's hard to tell if this is fairy-tale thinking or an evil plot."
games  gaming  serious-games  social  behavior  marketing  advertising 
april 2011 by tsuomela
Chris Mooney: Science Rocks -- If Only it Could Catch America's Attention
We need to mobilize American kids to want to be scientists; and American adults to see how science -- and the policies tied to it -- affect to their lives and our future. Science has to stop being something those strange other people do; it has to be something we all live and breathe.

In this context, if a group of rock stars can cast some refracted light -- if that's what it takes -- then so much the better. We'll all benefit in ways each of us can understand -- in health, jobs, prosperity and quality of life. And, oh yeah: We'll understand ourselves, and the universe, a little bit better.
science  public-relations  advertising  poll  public  understanding 
november 2010 by tsuomela
Rock Stars of Science HOME
From Geoffrey Beene gives back. Pictures of rock stars and science researchers.
science  public-relations  advertising  media  communication 
november 2010 by tsuomela
Findings - Jaron Lanier Is Rethinking the Open Nature of the Internet - NYTimes.com
He blames the Web’s tradition of “drive-by anonymity” for fostering vicious pack behavior on blogs, forums and social networks. He acknowledges the examples of generous collaboration, like Wikipedia, but argues that the mantras of “open culture” and “information wants to be free” have produced a destructive new social contract.

“The basic idea of this contract,” he writes, “is that authors, journalists, musicians and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising.
book  review  internet  culture  information  economics  art  advertising  open-source 
january 2010 by tsuomela
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