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Subjective Validation « You Are Not So Smart
The tendency to believe vague statements designed to appeal to just about anyone is called the Forer Effect, and psychologists point to this phenomenon to explain why people fall for pseudoscience like biorhythms, iridology and phrenology or mysticism like astrology, numerology and tarot cards.

The Forer Effect is part of larger phenomenon psychologists refer to as subjective validation, which is a fancy way of saying you are far more vulnerable to suggestion when the subject of the conversation is you.
psychology  belief  bias  cognition  personality  horoscope  cold-reading  deceit  deception  validation  subjectivity  personal  persuasion 
july 2010 by tsuomela

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