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tsuomela : marketing   114

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Stumbling and Mumbling: Populists as snake oil sellers
Recap of research on why snake oil medicine cures were so popular in 19c.
political-science  success  failure  medicine  19c  fake-news  marketing 
april 2019 by tsuomela
American Scientist
"MARKETING THE MOON: The Selling of the Apollo Lunar Program. David Meerman Scott and Richard Jurek. xiv + 130 pp. MIT Press, 2014. $39.95."
book  review  space  history  technology  marketing  nasa 
july 2018 by tsuomela
Divining Desire: Focus Groups and the Culture of Consultation by Liza Featherstone
"Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society. "
book  publisher  focus-groups  business  marketing  public-relations  history  advertising 
february 2018 by tsuomela
The Listening Con | Liza Featherstone
"How the powerful learned to launder their reputations using focus groups"
focus-groups  business  marketing  public-relations  power 
february 2018 by tsuomela
Guerrilla Marketing?: An Interview with Michael Serazio (Part One)
"Michael Serazio is an assistant professor in the Department of Communication whose research, writing, and teaching interests include popular culture, advertising, politics, and new media.  His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into pop culture content, social patterns, and digital platforms amidst a major transformation of the advertising and media industries."
interview  people  marketing  guerrilla  social-media  attention  advertising 
september 2013 by tsuomela
You didn’t make the Harlem Shake go viral—corporations did – Quartz
"The advertisers and agencies who spent the week after the Super Bowl looking for the next big thing in social media spent the weekend after the Super Bowl believing they had found it: because of the tweets by Maker and Mad Decent, they started copying the Florida longboarders, doing a two steps removed imitation of George Miller dancing to “Harlem Shake,” believing it to be a pure product of the YouTube community. "
internet  memes  culture  marketing  business  social-media  originality  youtube 
april 2013 by tsuomela
Online Learning: The New Buzz Phrase Waiting for a Definition | The Transparent University
"From where I sit, the rock star projects in online learning — EdX, Udacity, Coursera, Khan Academy stuff (let’s call it “EdUCKA”) — seem to concentrate on scale and technology. What they prove, to me, is that today’s web and networks can handle rich media over a wide scale. That’s great to know, but it’s not, by definition, “online learning.” It’s a proof of concept for how to scale an authenticated LMS beyond a single institution. Although this is touted as “open online education” it’s not really open to the web. If you’re NOT enrolled in a course, if you don’t have an account, you can’t see in. If you ARE enrolled in a course, you can’t discuss the course with the larger world, unless someone from that pool of experts chooses to enroll as well. So, really, it’s not open education. It’s more like open enrollment in the Blackboard mothership (albeit, with a slicker interface and no pesky admissions process)."
education  mooc  online  courses  marketing  future  change 
july 2012 by tsuomela
The death of genre - Charlie's Diary
"The infinite bookshelf is already a problem for us. To add to the fun, once we enter the world of ebooks, nothing ever goes out of print. So works going back many years or decades are presented with equal priority to the latest new titles.

Upshot: we badly need better curation. Amazon and their competitors could present the results of author searches pre-sorted by time since publication and by language and by series. But that's barely a start.

Genre, in the ebook space, is a ball and chain. It stops you reaching new audiences who might like your work."
publishing  e-books  sf  genre  audience  marketing 
may 2012 by tsuomela
Is "grabbing" someone's attention like grabbing their privates? - Contemplative Computing
"If as William James said, "My experience is what I agree to attend to," then attention is rather more important than we usually think: what we pay attention to defines who we are. This makes attention a rather intimate thing. And efforts to capture your attention effectively say: You don't deserve to control your own attention. You shouldn't have sovereignty over the contents of your consciousness any longer. We should (subject to our decision to parse or resell that attention to other companies).

Thanks, but no thanks."
attention  computers  marketing  technology  business 
april 2012 by tsuomela
Tracking the trackers: help us reveal the unseen world of cookies | Technology | guardian.co.uk
"Cookies and web trackers are constantly monitoring our online lives. But who are the big players tracking us? Help us to identify them and we'll reveal what they're doing with our data"
internet  marketing  business  privacy  tracker  tracking  technology  cookies  crowdsourcing 
april 2012 by tsuomela
Great Content Is Like Pornography | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
Great content is contextual, based on frequency, based on a schedule, has a voice, gets shared, and is open to discourse.
writing  online  content  success  advice  marketing  communications  pornography  linkbait 
september 2011 by tsuomela
What Kind of Content Curator Are You?
"As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process."
personality  curation  online  sharing  advertising  marketing 
september 2011 by tsuomela
Ian Bogost - Gamification is Bullshit
Gamification is bullshit.

I'm not being flip or glib or provocative. I'm speaking philosophically.

More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.
gamification  games  marketing  business 
august 2011 by tsuomela
Pixie Dust
Just make people better at something they want to be better at. When your goals and your user’s goals are truly aligned, you don’t need pixie dust. Don’t out-spend, don’t out-friend, and please don’t out-badge. There is a world of difference between helping someone *appear* more awesome and helping them actually BE more awesome.
gamification  marketing  business  social-media  awesome 
august 2011 by tsuomela
echovar » Blog Archive » Mind The Gap: You Are As You Are Eaten
"The plate-glass shop window of the Romantic era is transformed in the contemporary commercial Web into the idea of three screens and a cloud. The shop window is now the small screen in your pocket and is called mobile e-commerce. Searls’s use of the word “Veal” implies that when we buy into the value of computerized personalization based on algorithmic interpretations of our data exhaust, we’re abandoning the expansive Whitman-esque view of the self and instead chowing down on the self as a calf constrained in the industrial process of producing veal. The word “veal” is meant to provoke a reaction of disgust. It ties a form of mechanized cruelty to a sanitary, abstracted computerized process. "
online  marketing  business  social-media  advertising  self  consumerism 
july 2011 by tsuomela
Doc Searls Weblog · A sense of bewronging
"In fact I can’t be, because most of the data in these “social networks” is not mine. Functionally (if not also legally), it’s theirs. And I’m just a calf for each of them.

Of course, all these companies want to help me do everything, by leveraging the “social” data they have about me. Mostly they give me advertising that doesn’t help, but sometimes they just try to improve their meat and potatoes with “social” gravy. "
social-media  technology  technology-critique  advertising  marketing  business 
july 2011 by tsuomela
Tim Harford — Article — Why social marketing doesn’t work
The first surprise, then, is that the typical Twitter cascade is both rare and tiny. Ninety per cent of tweets are never retweeted, and most of the remainder are retweeted only by a person’s immediate followers, not by those at two or three removes.

The second surprise is that beyond the mind-numbingly obvious, it’s impossible to predict which tweets will start cascades. Simply knowing that a user has started previous cascades tells Watts and his colleagues almost everything they can divine about the likelihood of future cascades – which is not very much.
twitter  social-media  marketing  information-cascade 
july 2011 by tsuomela
Marketing for Scientists
Marketing for Scientists is a Facebook group, a blog, a workshop, and a book (coming out on Island Press in the fall of 2011) devoted to helping scientists learn these tools and adapt to changing times.
science  communication  marketing  popular  popularize  expertise 
june 2011 by tsuomela
Gamification: Ditching reality for a game isn't as fun as it sounds. - By Heather Chaplin - Slate Magazine
"In a gamified world, corporations don't have to reward us for our business by offering better service or lower prices. Rather, they can just set up a game structure that makes us feel as if we're being rewarded. McGonigal goes even further. She talks about an "engagement economy … that works by motivating and rewarding participants with intrinsic rewards, and not more lucrative compensation." This economy doesn't rely on cash—rather, it pays participants with points, peer recognition, and their names on leader boards. It's hard to tell if this is fairy-tale thinking or an evil plot."
games  gaming  serious-games  social  behavior  marketing  advertising 
april 2011 by tsuomela
Books, food and happiness - Charlie's Diary
"We've all noticed there has been an explosion in subgenres. It's not just science fiction, fantasy, and horror anymore. It's paranormal romance, new weird, mundane sf, urban fantasy, MilSF, space opera, fantasy of manners, psychological horror, and so on and on. Not all these labels are new (several are very much not new) but there are more than I ever remember. Our books are being marketed to us differently. "
genre  marketing  history  sf  literature  books  speculation 
march 2011 by tsuomela
Tony Wright’s Startup Front-End
Tony Wright is a startup front-end generalist (currently between gigs). He recently stepped down as founder/CEO of RescueTime, a badass/growing startup backed by YC and True. He blogs about conversion-centric design, SEO, PR, startups, viral marketing, & more.
weblog-individual  startup  business  seo  marketing 
august 2010 by tsuomela
The Awesomeness Manifesto - Umair Haque - HarvardBusiness.org
The 4 pillars of the awesome economy: ethical production, insanely great stuff, love, thick value.
economics  business  reform  innovation  strategy  manifesto  marketing  creativity  experience  awesomeness  design 
september 2009 by tsuomela
Understanding Jargon
This is a bibliography of books about propaganda and public relations. It includes books from a variety of genres. Compiled by Phil Agre. Compiled in 2002
jargon  language  public-relations  propaganda  public-opinion  marketing  bibliography 
august 2009 by tsuomela
Lost Garden: Flash Love Letter (2009) Part 1
Here's the theory behind asking for money for a game.

1. Players have access to lots of games. Most of which are free. This is the reality of the market.
2. However, at a certain point, they start playing your game.
3. If you've created a great game, some players will fall in love. They will be in the thrall of your reward system and your in game value structures. At this point, they don't care that there are other games. They don't care that they are playing on a portal. All they care about is your game. Games create value through play.
4. When a player is in love, money is no object. If you ask the player for cash in exchange for more value, they will often agree. It is a good exchange in their eyes: They give you a small bit of change and in return, they get proven, addictive experience that they love.
economics  games  design  marketing  free  publishing  online  money 
july 2009 by tsuomela
Tribal Buying « Consequential Value
“What if there were no more bookstores and no more book-only websites? How would we market and sell our books?” For publishers, one of our long-term challenges is exactly this: what do we do when there’s no Big Bookstore to “drive” people to? when street-level book experts get displaced by content experts? [By the way, have you noticed that Amazon is only peripherally in the book business?] Part of the answer is that we’ll have to do better niche publishing (content-wise) and we’ll have to become over-the-top shelf niche marketers and sellers.
publishing  future  marketing  niche  tribes 
july 2009 by tsuomela
Didn’t know I needed to be a salesperson | Information Wants To Be Free
I feel strongly that library schools need to teach marketing and salesmanship to future librarians. We don’t all come to the profession with those skills, and the idea of selling library services to faculty can be daunting for the new professional. We go into library school thinking that we’re going to help people who want our help, and then we find that we have to convince people to accept our help, which is a whole other kettle of fish.
libraries  marketing  information-science 
may 2009 by tsuomela
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