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tsuomela : mass   10

UnderstandingSociety: Social hierarchy and popular culture
"Based on these findings, Peterson recommends junking the "elite culture-mass culture" distinction in favor of an "omnivore-univore" distinction. There is indeed a significant difference in the cultural tastes of high-status and low-status people
culture  elites  elitism  taste  music  mass  social  hierarchy  popular  class 
may 2012 by tsuomela
dunwoody | School of Journalism
"Sharon Dunwoody is Evjue-Bascom Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, as well as Interim Associate Dean for Graduate Education in the Graduate School. Among other affiliations, she is a member of the Governance Faculty of the university’s Gaylord Nelson Institute for Environmental Studies and is a faculty affiliate of the Science and Technology Studies program.

As a scholar, she focuses on the construction of media science messages and on how those messages are employed by individuals for various cognitive and behavioral purposes. Illustrative of this large domain are her current research streams:

How do individuals use information to inform their judgments about environmental risks?

What role do perceptions of both journalists and scientists play in the construction of news about science?"
people  academia  journalism  mass  communication  media  science  media-studies 
may 2011 by tsuomela
The Journalists Formerly Known as the Media: My Advice to the Next Generation » Pressthink
Seeing people as masses is the art in which the mass media, and professional media people, specialized during their profitable 150-year run (1850 to 2000). But now we can see that this was actually an interval, a phase, during which the tools for reaching the public were placed in increasingly concentrated hands. Professional journalism, which dates from the 1920s, has lived its entire life during this phase, but let me say it again: this is what your generation has a chance to break free from. The journalists formerly known as the media can make the break by learning to specialize in a different art: seeing people as a public, empowered to make media themselves.
media  journalism  future  digital  public  mass 
november 2010 by tsuomela
Media: A world of hits | The Economist
Perhaps the best explanation of why this might be so was offered in 1963. In “Formal Theories of Mass Behaviour”, William McPhee noted that a disproportionate share of the audience for a hit was made up of people who consumed few products of that type. (Many other studies have since reached the same conclusion.) A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read “The Lost Symbol”, by Dan Brown. He almost certainly liked it.
long-tail  mass  culture  success  popular  economics  technology  winner-take-all 
january 2010 by tsuomela
Mass organization may just have been a twentieth century thing: collective actions of all sorts—good and bad—were responses to the corporatization of government and industy. As such, they took the form of the entities with whom they sought to do battle. But—like the top-heavy, highly abstracted creatures they were created to counter —they are proving utterly incapable of providing an alternative to what they would replace.
protests  mass  activism  politics  organization 
august 2009 by tsuomela

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