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Emotion shapes the diffusion of moralized content in social networks (PDF Download Available)
Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word.
socialnetworking  sociology  idiocracy 
december 2017 by whip_lash
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