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25 Stats That Prove Why Workplaces Need to Embrace Diversity
As a legally blind person who's held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I'd never been blatantly discriminated against or felt like I didn't receive an offer due to my vision.
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1 hour ago by williger
4 Predictions Marketing Experts Got Wrong About Social Media in 2020
As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, "Stop trying to make fetch happen. It's not going to happen."
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3 hours ago by williger
How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)
via Pocket - Everything You Need to Run a Successful Social Media Contest - Added March 31, 2020 at 02:07PM
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18 hours ago by williger
The Plain-English Guide to Local PPC
via Pocket - The Plain-English Guide to Local PPC - Added March 31, 2020 at 04:35AM
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yesterday by williger
Does Your Blog Need Its Own Social Media Channels?
via Pocket - Does Your Blog Need Its Own Social Media Channels? - Added March 31, 2020 at 04:04AM
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yesterday by williger
9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success
via Pocket - Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success) - Added March 31, 2020 at 02:11AM
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yesterday by williger
How 5 Brands Use WhatsApp For Marketing
via Pocket - How 5 Brands Use WhatsApp For Marketing - Added March 30, 2020 at 07:01AM
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2 days ago by williger
Digital Marketing Jobs: Choosing Your Path + How to Find Your Next Gig
via Pocket - Digital Marketing Jobs: Choosing Your Path + How to Find Your Next Gig - Added March 30, 2020 at 06:27AM
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2 days ago by williger
What Is Twitch? How Do Brands Use It?
via Pocket - What Is Twitch? How Do Brands Use It? - Added March 30, 2020 at 04:10AM
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2 days ago by williger
Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking
via Pocket - Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking - Added March 29, 2020 at 09:19PM
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2 days ago by williger
How to Scale Content Creation [New Step-By-Step Guide]
In this post I’m going to show you how to scale your content marketing. In fact, this process has helped me publish over 638,594 words of blog content over the last year.
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4 days ago by williger
How to Write an Incredible Startup Marketing Budget for 2020
If you've prepared a marketing budget, you can refer back to it for the answer. A budget shows how much you have to spend on campaigns overall, and the 'Paid Advertising' section shows how much you intend to spend on social ads.
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5 days ago by williger
Why CRM and Marketing Automation Need Each Other
When I was younger and I listened to Hannah Montana sing "The Best of Both Worlds," I didn't fully understand what she meant. Now, as a marketer, I get it.
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5 days ago by williger
7 Amazingly Effective Lead Nurturing Tactics
via Pocket - 7 Amazingly Effective Lead Nurturing Tactics - Added March 26, 2020 at 10:49PM
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5 days ago by williger
Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
via Pocket - Local Lead Generation: The Tips, Tricks, and Tools to Do It Right - Added March 26, 2020 at 08:07AM
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5 days ago by williger
Improve Your Website Strategy in 2020
via Pocket - Web Strategy in 2020 - Added March 26, 2020 at 07:01AM
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6 days ago by williger
Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
via Pocket - Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams - Added March 26, 2020 at 07:01AM
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6 days ago by williger
How AI Tools Dropped One Agency’s Reporting Time by 97%
via Pocket - How AI Tools Dropped One Agency’s Reporting Time by 97% - Added March 26, 2020 at 07:01AM
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6 days ago by williger
9 Ways Healthcare Marketers Should Utilize Social Media
via Pocket - 9 Ways Healthcare Marketers Should Utilize Social Media - Added March 25, 2020 at 03:46PM
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6 days ago by williger
How to Set a Financial Goal for Your Freelancing Business
via Pocket - How to Set a Financial Goal for Your Freelancing Business - Added March 25, 2020 at 10:59AM
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6 days ago by williger
6 Amazing Ways to Use Facebook Local Awareness Ads
via Pocket - 6 Amazing Ways to Use Facebook Local Awareness Ads - Added March 25, 2020 at 09:02AM
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6 days ago by williger
The Ultimate Guide to Local Marketing
via Pocket - The Ultimate Guide to Local Marketing - Added March 25, 2020 at 08:04AM
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6 days ago by williger
How to Create a Product Launch Email [Outlines + Templates]
via Pocket - How to Create a Product Launch Email [Outlines + Templates] - Added March 25, 2020 at 07:05AM
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7 days ago by williger
Tips & Templates for Truly Memorable Product Announcements
via Pocket - 4 Tips for Truly Memorable Product Announcements - Added March 24, 2020 at 11:10PM
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7 days ago by williger
How to Handle A Client Invoice Dispute + Avoid it From Happening Again
via Pocket - 4 tips for finally getting paid + how to handle invoice disputes the right way - Added March 24, 2020 at 02:58PM
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7 days ago by williger
40% of People Say They Don't Read Blogs: Here's How You Can Still Get on Their Radar
via Pocket - 40% of People Say They Don't Read Blogs: Here's How You Can Still Get on Their Radar - Added March 23, 2020 at 07:12AM
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9 days ago by williger
How to Run a Successful Virtual Event [+ Examples]
via Pocket - How to Run a Successful Virtual Event [+ Examples] - Added March 23, 2020 at 07:12AM
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9 days ago by williger
Good Client Relations: Turbochargers for Your Freelance Business
via Pocket - Good Client Relations: Turbochargers for Your Freelance Business - Added March 23, 2020 at 06:08AM
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9 days ago by williger
The Marketer's Guide to Content Aggregators in 2020
via Pocket - The Marketer's Guide to Content Aggregators in 2020 - Added March 23, 2020 at 04:02AM
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9 days ago by williger
15 Financial Relief Funds for Freelancers During Covid-19
via Pocket - 15 Financial Relief Funds for Freelancers During Covid-19 - Added March 20, 2020 at 02:36PM
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11 days ago by williger
Your Email Testing Playbook for 2020 (& the Tools You'll Need)
via Pocket - 6 Email Tests That Matter More Than Your Subject Line - Added March 19, 2020 at 10:23PM
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12 days ago by williger
How to Use Internal Linking to Improve Your Website's SEO
via Pocket - How to Use Internal Linking to Improve Your Website's SEO - Added March 19, 2020 at 09:13PM
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12 days ago by williger
How to Calculate ROI in Marketing [Free Excel Templates]
via Pocket - A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare] - Added March 19, 2020 at 08:13PM
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12 days ago by williger
14 Time-Saving Tools for Managing Your Twitter Following
via Pocket - 10 Time-Saving Tools for Managing Your Social Media Following - Added March 19, 2020 at 05:43PM
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12 days ago by williger
How to Determine Your Internet Marketing Plan Based on Your Revenue Goals
via Pocket - How to Determine Your Internet Marketing Plan Based on Your Revenue Goals - Added March 19, 2020 at 05:43PM
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12 days ago by williger
How to Bridge the Gap Between In-Person and Online Lead Generation
via Pocket - How to Bridge the Gap Between In-Person and Online Lead Generation - Added March 19, 2020 at 12:47PM
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12 days ago by williger
Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic
via Pocket - Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic - Added March 19, 2020 at 07:14AM
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13 days ago by williger
How I Changed My Business Model to Succeed Even During Tough Times
via Pocket - How I Changed My Business Model to Succeed Even During Tough Times - Added March 19, 2020 at 05:34AM
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13 days ago by williger
Everything You Need to Know About Business Process Automation
via Pocket - Everything You Need to Know About Business Process Automation - Added March 19, 2020 at 04:05AM
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13 days ago by williger
14 Point Freelance Business Plan Template for Creating Your Road to Success
via Pocket - 17 Tips for Effective Freelance Business Planning - Added March 18, 2020 at 06:29PM
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13 days ago by williger
How to Structure a Kick-Ass Marketing Team for Any Company
via Pocket - How to Structure a Kick-Ass Marketing Team for Any Company - Added March 18, 2020 at 06:17PM
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13 days ago by williger
The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too.
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14 days ago by williger
9 of The Best Facebook Groups We've Ever Seen
Let's face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page.
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14 days ago by williger
35 Podcast Stats That Advertisers Need to Know in 2020
If you're trying to connect with younger audiences, like millennials or Gen Z, odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort.
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14 days ago by williger
This is why your business needs a project management tool
Are you afraid of using a project management tool? Well, you shouldn’t be — it can make you better, your clients happier and your business richer. In my case, I went for a tool more focused on task management and document management, than resource allocation or detailed upfront planning.
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14 days ago by williger
8 Technical SEO Tools You Should Be Using Today
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked.
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14 days ago by williger
A Marketer's Crash Course to Hyperlocal Marketing
A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to do during my time.
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15 days ago by williger
HubSpot's Guide to Building a Killer Marketing Team
via Pocket - Building a Marketing Team? Here Are 5 Essential Positions You Should Fill - Added March 17, 2020 at 01:29AM
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15 days ago by williger
5 Tips for Designing Your Own Website
Many of us start our own company without any marketing knowledge. So when it comes time to design a website, we are often tasked with a skill set entirely unfamiliar to us.
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15 days ago by williger
The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising
via Pocket - A Simple Guide to Mastering the Basics of Effective Social Media Advertising - Added March 16, 2020 at 02:29PM
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15 days ago by williger
Page not found - Backlinko
This is a SUPER in-depth review of Majestic SEO. So without further ado, let’s dive right in.
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15 days ago by williger
Why Playing Games at Work Could Increase Productivity and Employee Satisfaction
via Pocket - Why Playing Games at Work Could Increase Productivity and Employee Satisfaction - Added March 16, 2020 at 09:41AM
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15 days ago by williger
23 Freelancing Tips from Pro Freelancers Who Are Crushing It
Considering making the leap into freelancing can fill you with all sorts of emotions — like terror, for example. Reading up on freelancing tips, it’s pretty overwhelming even thinking about it — should you quit your job? How do you get clients? Could you actually do it for a living?
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16 days ago by williger
5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]
via Pocket - 5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn] - Added March 16, 2020 at 04:08AM
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16 days ago by williger
The Ideal Marketing Stack for Every Stage of Your Business
via Pocket - The Marketing Stack for Publishers: What Tools Do You Need? - Added March 15, 2020 at 04:17PM
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16 days ago by williger
How to Use SEO Data to Make Better Marketing Decisions
via Pocket - How to Use SEO Data to Make Better Marketing Decisions - Added March 13, 2020 at 04:01AM
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19 days ago by williger
40 Remote Work Stats to Know in 2020
via Pocket - 40 Remote Work Stats to Know in 2020 - Added March 12, 2020 at 07:09AM
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20 days ago by williger
How to Stand Out on Amazon, According to a Former Amazon Executive
via Pocket - How to Stand Out on Amazon, According to a Former Amazon Executive - Added March 12, 2020 at 07:09AM
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20 days ago by williger
4 Essential Tips for Working with Freelancers Successfully
via Pocket - 4 Essential Tips for Working with Freelancers Successfully - Added March 12, 2020 at 06:24AM
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20 days ago by williger
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
via Pocket - Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - Added March 12, 2020 at 04:00AM
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20 days ago by williger
How To Promote Your Business
via Pocket - How To Promote Your Business - Added March 11, 2020 at 04:06AM
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21 days ago by williger
5 Remote Work Myths to Leave Behind in 2020
When you Google image search remote work, you'll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach -- without a care that sand or water could destroy her hard drive.
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22 days ago by williger
What You Need to Know About Millennial Blog Readers
via Pocket - What You Need to Know About Millennial Blog Readers - Added March 10, 2020 at 04:37AM
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22 days ago by williger
How to Promote Your Local Business
via Pocket - How to Promote Your Local Business - Added March 10, 2020 at 04:37AM
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22 days ago by williger
Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know
via Pocket - Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know - Added March 09, 2020 at 07:09AM
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23 days ago by williger
Client Pitch Emails Going to Spam? 8 Reasons Why (and How to Stop It)
via Pocket - Emails Going to Spam? 8 Reasons Why + How to Stop It From Happening - Added March 09, 2020 at 06:51AM
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23 days ago by williger
Best 10 Free task management tools For SMBs
via Pocket - Best 10 Free task management tools For SMBs - Added March 09, 2020 at 06:18AM
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23 days ago by williger
Why Marketers Need Responsive Emails in 2020
via Pocket - Why Marketers Need Responsive Emails in 2020 - Added March 06, 2020 at 04:20AM
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26 days ago by williger
WordPress Popup: How to Create Popups That Convert
via Pocket - WordPress Popup: How to Create Popups That Convert - Added March 05, 2020 at 11:16AM
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26 days ago by williger
6 Ways to Make Your Freelance Company Feel More Legit in 2020
Whether you’re just getting started as a freelancer or you’ve been in the game for a few years, imposter syndrome can be a real, debilitating issue. You know the feeling: wondering if you should use “I” or “we” when referring to yourself in conversations with your clients.
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26 days ago by williger
The HubSpot Marketing Blog
More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
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27 days ago by williger
The HubSpot Marketing Blog
By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country. With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world.
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27 days ago by williger
How to Get Social Media Clients as a Freelance Marketer
So you’ve broken free and become a freelance marketer. This career choice offers you plenty of freedom, but now what? Do you know how to get social media clients regularly and start bringing in a paycheck? Getting started is tough; there’s no way around it.
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27 days ago by williger
Local Email Marketing: A Crash Course
You've read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide?
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27 days ago by williger
How to Give a Killer Presentation, According to a Former Diplomat
Let's say you're gearing up to make your pitch at a potential client's office, a trade show, or even on Shark Tank. Just a moment ago, you were fine.
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28 days ago by williger
Media Planning: The Ultimate Guide
For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members.
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28 days ago by williger
Everything You Need to Know to Dominate Local Search
via Pocket - Everything You Need to Know to Dominate Local Search - Added March 03, 2020 at 07:14PM
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28 days ago by williger
Branding Questionnaire Sample + How to Create Your Own
Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire.
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28 days ago by williger
How 6 Social Media Networks Have Changed in the Last Decade
via Pocket - How 6 Social Media Networks Have Changed in the Last Decade - Added March 03, 2020 at 10:14AM
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28 days ago by williger
The 7 Best Social Media Analytics Tools for Marketers in 2020
via Pocket - The 7 Best Social Media Analytics Tools for Marketers in 2020 - Added March 03, 2020 at 04:02AM
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29 days ago by williger
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